The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
Are you checking out Movable Ink? Are you wondering if it’s the most effective solution out there? Let me give you a tip! Zembula is the most effective Movable Ink alternative. Let’s dive into the reasons why.
Zembula customers see an average of 10-17% more revenue per email send.
That’s not a typo. Zembula customers see over 10% more revenue per email send when using Zembula. They do this by implementing our Smart Banner™ and our specific, prescribed approach. It’s easy to do and it’s super repeatable.
Don’t take my word for it! Check out all our case studies.
Everything Zembula does is centered around driving revenue
In the past solutions have dictated that engagement matters most. While this is not outright false, it’s not the full truth. Brands need to know that their efforts not only drive engagement, but also revenue- because that is what really matters. And you need to be able to prove it.
At Zembula we believe that personalization should be performative instead of just for the sake of it! Our approach ensures maximum revenue benefit for our customers! Our Smart Banner™ is a revenue driving machine and it’s success is easily trackable.
A Smart Banner™ is a programmatically served content banner that sits at the top of your email. It can house use cases like abandoned cart, shipment tracking, loyalty information and more! Each recipient will receive a message that is unique to them and it updates in real time. We recommend that you start with six of these banners and place the banner in all your promotional emails.
Our clients doing this are seeing a 10-17% lift in revenue from every email. Here’s what they are saying:
If you’re looking for the most effective Movable Ink alternative, Zembula is your best bet! We’d love to give you even more details on how we can help you increase revenue! Get a demo from one of our experts!
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
Birthday Smart Banner™: Makeup Cartel Success Story
We all love Birthdays right? Of course we do! And we love when brands give us a little something extra to celebrate. This is exactly why we suggest you add a Birthday Smart Banner™ into your Smart Banner™ mix. Let’s take a look at how this can look using our client, Makeup Cartel.
For background, here’s what a Smart Banner is: A Smart Banner™ is a dynamic banner that sits at the top of all your promotional emails and automatically serves the right content at the right time to every individual user. It does this by generating personalized use cases based on rules set up in the platform. These use cases could include, but are not limited to, abandoned cart, abandoned browse, shipment tracking, loyalty, birthday, and post purchase.
If you are tracking the birthdays of your customers, you probably already send out a dedicated birthday message. But what if your customers miss the message? It can be a hectic time and they could be receiving messages from a lot of brands driving them to claim rewards and purchase!
With the Smart Banner™ you can ensure that they see their birthday message in every email they open from you during a certain time frame. This way they are more likely to take action on your offer.
Here’s how to do a Birthday Smart Banner™!
As always personalization goes a long way. You want your customer to feel special on their special day and a personalized offer is the way to do it!
Makeup Cartel uses first name throughout their banner as well as a personalized discount code to make this message feel tailormade. Their banners also feature a cute GIF of the item in the offer.
Want to learn more about how Makeup Cartel is cruising it with Smart Banners™? Watch our latest Z talk!
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
Knowing exactly where a package is, is important to your customers! Searching the inbox for that order shipment email can be tedious and sometimes impossible. Many people end up calling help centers to determine the location of their purchase, putting a strain on customer call centers. Zembula shipment tracking Smart Banners™ provide a huge benefit for businesses looking to alleviate some of this burden. Makeup Cartel is one of them!
In this post in our Smart Banner™ series, we will dive into the shipment tracking Smart Banner™ and show you how Makeup Cartel is doing it!
You may already know, but a Smart Banner™ is a dynamic banner that sits at the top of all your promotional emails and automatically serves the right content at the right time to every individual user. It does this by generating personalized use cases based on rules set up in the platform. These use cases could include, but are not limited to, abandoned cart, abandoned browse, shipment tracking, loyalty, birthday, and post purchase.
Shipment tracking Smart Banners™ reduce WISMO (where is my order) calls and make your customers happy.
Those using shipment tracking banners report a reduction in WISMO calls, and it’s no secret why. If your customer has an order in transit you can set up a shipment tracking banner to display on top of all their promotional emails. This way they see where their package is each time they open an email from you. No need to search for that single email with tracking information or even call in to ask where their order is.
This often reduces strain on customer call centers and leaves employees available to do other things, like upsell. It’s a win all around!
Let’s see how Makeup Cartel is using Zembula shipment tracking Smart Banners™!
Shipment banners work best with simple shipping stages that show the current stat of the order. Adding personalization and even a cute GIF is an added bonus that makes your brand stand out!
Makeup Cartel customizes their banner by using first name and a GIF. It’s simple, yet adorable and very on-brand!
See more of Makeup Cartel’s success with Smart Banners™ in our latest Z talk!
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
Loyalty Smart Banner™: Makeup Cartel Personalizes Emails With Loyalty Banners
Loyalty updates don’t have to be boring! You can encourage your customers to take advantage of their loyalty points and rewards with Smart Banners™. Remind them what loyalty offers they have available in a way that’s impossible to miss with loyalty banners.
In this post in our Smart Banner™ series, we will dive into the loyalty Smart Banner™ and show you how Makeup Cartel is doing it!
A Smart Banner™ is a dynamic banner that sits at the top of all your promotional emails and automatically serves the right content at the right time to every individual user. It does this by generating personalized use cases based on rules set up in the platform. These use cases could include, but are not limited to, abandoned cart, abandoned browse, shipment tracking, loyalty, birthday, and post purchase.
Loyalty Smart Banners™ are great for customers who don’t fit any other Smart Banner™ display criteria but have loyalty points available.
You are almost definitely sending dedicated loyalty updates to your loyalty cohort. But outside of those special emails, are they ever reminded to take advantage of their special offers?
While we don’t recommend sending loyalty banners ahead of banners like abandoned cart, or even shipment tracking, loyalty banners can be a great option for those that don’t meet those other criteria but have loyalty points!
Expanding the visibility of your loyalty offers gives your customers more opportunities to take advantage of them and participate in your program further! This improves customer lifetime value.
Makeup Cartel is doing loyalty Smart Banners™ right!
Loyalty banners are typically a truncated version of your standard, dedicated loyalty emails. You can include points, tier info, and of course any special offers each user qualifies for. It’s all dynamic and can be personalized down to each element!
Makeup Cartel uses first name and includes both points and tier. They also include a personalized offer to encourage their loyalty members to make a purchase.
See more of Makeup Cartel’s success with Smart Banners™ in our latest Z talk!
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
How Beauty Brands Can Use Smart Banners™ to Boost Engagement
Beauty shoppers are some of the most engaged out there, especially for eCommerce brands. Sure, these buyers love their old favorites, but a growing percentage of them are interested in exploring new products.
That gives your brand an excellent opportunity to connect with more consumers since they are primed to want more from your company. And the best way to do that?
Through email personalization, specifically using Smart Banners™ to drive attention and action. Here are some ways to do it.
How Smart Banners™ drive action
Smart Banners™ are personalized displays at the top of every email you send. They present a lot of valuable real estate, especially for readers on mobile devices. So we’ve found that mainly using revenue-driving messages in your banner strategy is the perfect way to encourage your shoppers to click more often.
Our fantastic client Makeup Cartel is a perfect example. They use a six Smart Banner™ rotation with their readers. Five are directly related to driving engagement and conversions, while the sixth is for real-time shipment tracking.
Where Smart Banners™ can help you stand out is through what we like to call performative personalization. It uses data-driven insights to highlight personalized information based on shoppers’ interests and behaviors to help drive engagement. Rather than using no personalization or generic personalization for the sake of it, performative personalization helps move the needle with revenue.
Another of our wonderful beauty clients, Thrive Causemetics, has seen a 10-17% lift in revenue in emails that use Smart Banners™ for better personalization and customer experience.
Here’s a closer look at a few of the Smart Banners™ in action.
The main driver for engagement should be personalization. Beauty brands can leverage data to see customers’ preferences and buying habits and send tailored recommendations and personalized offers.
Smart Banners™ also make it easy to include user-generated ratings and reviews, which is a great way to capture attention and encourage purchase.
Another way to reach more customers is through surprise and delight. There’s nothing new about this, except now beauty brands can go all in on personalization and feature products you know your readers will love based on their customer data.
Abandoned cart and browse Smart Banners™ provide another way to drive engagement and conversions. Remind shoppers about what they’ve liked and left behind.
And you can sweeten the pot by adding discounts, free shipping, financing options, or letting loyalty members use their points for purchases.
Many beauty buyers are recurring shoppers. So why not let them know when it’s time to replenish something they’ve previously bought — and make it really simple to complete the purchase?
Smart Banners™ make it easy (and automated) to send personalized reminders on products, subscription boxes, and more. Plus, it’s another way to add to your readers’ customer experience.
Speaking of your most loyal shoppers, include them in your marketing strategy. Smart Banners™ can help reward them with access to special deals, new releases, and upcoming events.
And since Smart Banners™ pull in real-time data, you can use them to let your customers know exactly where they stand with points and how they can use their membership benefits.
Zembula can help beauty brands get more out of email
As the competition across both eCommerce-focused beauty brands and the inbox heats up, you need to find a new way to stand out. The best way to do that is through sending more personalized emails to your subscribers.
With Zembula, it’s easy to start. We make it simple to create automated campaigns that deliver a 1:1 level of personalization to your list. These emails will improve their customer experience, help them build trust with your brand, and drive more engagement.
Interested in learning more? We’d love to chat and learn more about your customers and how Zembula can help.
Click here to request a demo.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
Personalization is the best way to improve revenue. There’s no question about it. Many marketers are looking to add it to their email marketing for this reason. Movable Ink has positioned itself as a leader in this industry, but is it the best option for you? There might be a better alternative for you. Read below to find out why Zembula is the best Movable Ink alternative.
Zembula is a powerful personalization solution that can be used for email or SMS using your own data. It helps marketers create highly engaging and converting content and it’s the best Movable Ink alternative.
What can you expect from using Zembula?
Our clients see 10-17% increase in revenue from every single email when they use our content. But don’t take our word for it. Our Client, Thrive Causemetics, has some insights!
Check out the full case study with Thrive Causemetics and see their results!
How can you use Zembula?
You can use Zembula anywhere. We recommend starting in email and then branching out to other places like SMS. We even have a prescribed approach that we onboard all our clients with. This is the way to get the quickest and best results. We’ve proven it!
You start with a pool of Smart Banners™ that feature your triggered messages – think abandoned cart, abandoned browse, etc. Then you insert those banners into all your promotional emails. All the heavy lifting with data connections is done for you and the platform works to select the right message for the right person at every moment.
Our platform is both parts powerful and easy to use. Anything our employees can do you can do too. It’s one of the reasons we made Zembula – to democratize personalized content and empower every marketer to use their data to increase revenue and engagement. If you’re looking for a Movable Ink alternative, you might want to give us a call. Zembula could be your best movable ink alternative!
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
