The Challenge
Thrive Causemetics was looking to cut down time it took to create personalized email content while increasing revenue. Thrive Causemetics chose Zembula for the robust capabilities of the Smart Banner™ and ease of implementation without the need for pixel stacking.
The solution was Zembula Dimensions™.
Dimensions program components
“Zembula and their Smart Banner™ have been a huge asset to our email program. We are able to create more content in less time, provied a better personalization experience across the board, and increase revenue when using them.”
Overview
Personalization is best applied when it’s fully automated and responds to every customer based on their unique circumstances. There are key events in the customer journey that almost all retailers send triggered messages based on, like Cart Abandonment, Browse Abandonment, Subscriptions, Welcome, among many others.
Thrive Causemetics adds Dimensions™
Dimensions™ makes it possible to vastly expand the visibility of triggered messaging by as much as 14x when added to the daily marketing email. A retailers triggered program is generally its best performing personalization. By adding this content to the daily email send, we see exceptional results, and the results get better with the more long-tail personalized use cases we add.
Trhive Causemetics implementation
The implementation is two banners. One dynamic Smart Banner™ placed at the top of every email sent, and one dynamic Smart Kicker™ placed at the bottom of every email sent. We call this bookending the daily email with personalization, and through extensive testing across numerous retailers have found this to be the most effective way to layer in personalization to your daily email send without impacting the daily work flow of a marketing team.
Validating Thrive Causemetics Dimensions™ performance
The implementation started with a 4 week longitudinal test looking at revenue between the audiences. We ran an “A” group that didn’t see Dimensions™ and a “B” group that saw Dimensions™. Audience members are only added to a group when the images load in their email for the first time (this approach reduces the noise from other subscribers), and once added to a group they remain in that group for the duration of the test.
Thrive Causemetics results
After running the longitudinal revenue based audience test for 4 weeks. Thrive Causemetics saw a 17% revenue lift from the audience seeing Dimensions™ and delivered 12x return on spend.
Thrive Causemetics Dimensions™ integrations
With Zembula’s integrations, Forever 21 required minimal IT support to add us as a destination for their existing data feeds.
Get Smarter Personalization & Increase ROI
Go beyond basic email marketing. Create highly personalized emails using Dimensions™. Maximize daily email revenue, automatically without any change to your daily workflow.
Grow your business and total sales
