Package tracking emails are probably an area of your marketing that you don’t think about all that often, but it’s time to give them another glance. Package tracking emails are some of your most opened emails, and you probably aren’t taking full advantage of the engagement.
Getting a package tracking email, as a consumer, can be a truly exciting experience. After all, your item that you are anticipating is finally on its way to you! So why do we still treat them so blandly with very little attention to customer experience?
There are lots of new ideas floating around about how to take advantage of your most opened emails. On this page, we’ll take you through the ins and outs of tracking emails, what brands are doing now to make them better, why they are doing these things and how you can start to implement your own strategy.