Memorial Day is about more than using a day off to BBQ on the beach with friends and family. This historical holiday, honoring those who have died in battle, can be traced back to 1866, although [...]
Two decades in the industry has given Michael Leander, an international marketing trainer and speaker, a unique perspective on what separates excellent marketing from the mediocre crowd. [...]
You might have recently started hearing the term “Side Project Marketing” floating around some of the bigger name blogs in the last year. If you haven’t seen it before, [...]
Content is king, or so they say, and content marketing has effectively taken over the scene. The problem is, everyone’s doing it! So how do you stand out from the crowd, and make your brand voice [...]
Give ‘Em What They Want In this age of digital overload, consumers are looking for something that stands out from the crowd. Over half are looking for short, sweet, engaging content that won’t [...]
Black Friday is a huge boon for retailers, particularly if the majority of your business is brick-and-mortar. In part one of our holiday capsule series, we’ll walk you through the best steps to [...]
1. Spotify – a Year in Music Spotify is a brand that has long been praised for it’s user engagement and loyalty. By consistently offering value to their users through features like their [...]
In part one of our holiday capsule series we covered the best steps for Black Friday campaigns, and Small Business Saturday in part two, and this time around we’ll focus on how both retailers and [...]
There’s no doubt you get at least two dozen emails (probably more) in your personal inbox every single day. You’ve got the emails from friends and family, maybe a few notifications on a purchase [...]
People won’t read your emails unless you give them a reason to… immediately. We have all heard the alarming news about our shrinking attention span that is now hovering somewhere around a pitiful [...]