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Your retention marketing channel is already funded and returning 35% less per subscriber than it did in 2018. The biggest ROI opportunity isn’t moving money from ads to email. It’s activating the 95% of email volume where personalization is completely idle.
Ecommerce CAC hit $318 — up 16% in a year. Here’s why marketing budget reallocation to email is the only move that compounds.
Paid-ad ROAS is falling and attribution is eroding. Email is already a performance marketing channel — here’s the math that proves it.
The fastest-growing enterprise retailers are increasing volume and embedding personalized merchandising modules in every message to stand out in the Promotions tab and drive incremental revenue.
Do you want to do more with your highest performing emails? With Smart Banners™ you can. Learn how enterprise retailers can stand out in the Promotions tab era.
Smart Blocks scale real-time personalization in every email — making it easy to add revenue-driving content without production lift.
Tired of endless segmenting, tweaking code, and manual processes to personalize emails? Learn how Smart Blocks make email personalization easy.
Enterprise brands are turning every email — batch and triggered — into a revenue-driving opportunity by embedding personalized content that updates at the moment of open.
In the Promotions tab, visibility is limited, so placing revenue-driving content throughout your emails increases the chances it actually gets seen.
Bookending your emails with personalized modules helps ensure your most important messages get seen, no matter how customers engage in the Promotions tab.
In the Promotions tab era, where customers skim quickly, strategically placing revenue-driving CTAs at the top and bottom of your email can make or break your results.
Email personalization is no longer a luxury. It’s a must-have tool for marketers looking to enhance engagement, build trust, and drive revenue. Personalization is a core component of customer experience, which is increasingly at the heart of brand strategy. If you want to overcome the hurdles facing your brand — more content shock, lower attention […]