How to Send Better Loyalty Emails and Improve Customer Experience
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A loyal customer will stick with your brand for the long term. They’ll buy from you more often, and when they do buy, they tend to spend more than a first-time customer.
We know this. But, for some reason, loyalty email campaigns often get tossed to the back burner. The reality is building a loyal customer base is one of the best things you can do for your brand.
And, when you have a group of people who have raised their hand and said they’re loyal, it’s even better. You don’t want to ignore these customers; they have the potential to have a high lifetime value and can add a lot of revenue to your brand.
So, how do you start improving your loyalty email experience? We’ve got a few ideas.
Look into your loyalty data
Your loyalty management tool has all sorts of incredible customer data. All you need to do is figure out how to use it. Easier said than done, though, right?
However, when used the right way, that data can help you improve your customer experience. For example, over 70% of customers get frustrated when they feel their shopping experience is impersonal. And 70% of Millennials don’t like getting irrelevant emails from brands. Apply the same idea to your customer loyalty emails. You always want to send them something relevant and personalized. Do that, and it’s so much easier to stand out.
For example, it’s so much easier to offer your members personalized content, sales, coupons, and emails when you know browsing and buying behavior. That type of personalized email, based on data, also helps improve engagement and drives action.
Add personalized loyalty information to your emails
Once you have your data, it’s time to bring that into your emails and provide more personalized content. That includes adding loyalty information to your emails.
Yes, it may be a challenge, but Zembula can help. We make it really easy to add loyalty data to your emails. All you need to do is create a template, add a few snippets of code that pulls in data directly from your loyalty management system, and you’re good to go. The emails update automatically, so your customer is always getting up-to-date information right from their inbox. It’s all done for you.
That means you don’t have to spend countless hours creating new emails and segmenting lists. Images are based on the moment of open, not when sent, so when your loyalty members open their emails, they get personalized account information. In the meantime, for anyone who isn’t part of your loyalty program (yet), you can send them an enticing offer encouraging them to sign up for it.
Here are a few examples in action:
Smart Banners
What if you could send your loyalty members key information in every email you send? With Smart Banners, you can.
This image bar sits at the top of your email. Use it to alert your loyalty members to points updates, special events, offers, and more. Plus, with image personalization and animation, your Smart Banners can move and catch the eye. And, there’s even space to add in a call to action, have them refer a friend, get points for engaging with your social media or read a new announcement.
Smart Blocks
Smart Blocks work similarly to Smart Banners. Insert them as a content block in your emails, and you can send specific personalized data and offers to your loyalty members.
When you use image personalization in your loyalty emails, you’re leveling up your customer experience. Your reader is getting content that’s both relevant and specific to them. They don’t have to go searching for their membership level or points information. It’s right there every time they open an email.
These emails also help drive action. They make it really easy for your customer to click. They can use their loyalty points to cash in on a reward or buy something to hit that next reward level. It encourages engagement and adds to the bottom line, all while keeping your most loyal customers happy.
Interested in learning more about how Zembula can help you improve your loyalty emails? Get in touch today.
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