How to Make the Most of Your Abandoned Cart Messaging
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Spend time learning about customer behavior on eCommerce sites; one big fact stands out: most transactions aren’t completed.
If you don’t reach out to these people to encourage them to buy, you’re leaving money on the table.
But generic abandoned cart messaging may not cut it. That’s why personalized cart abandonment messages are so crucial for driving action.
And Smart Banners™ can help you do it automatically. Here’s how.
Get more out of your abandoned cart emails
We know abandoned cart messaging works. Research shows that nearly half of all abandoned cart emails get opened, about 10% of readers click links, and almost 4% convert.
Those are numbers to pay attention to because even a small lift in clicks and conversions can translate into a significant bump in revenue. However, you may be leaving that money on the table if you aren’t sending out targeted abandoned cart messaging chock full of personalization.
It’s that 1:1 messaging, based on customer data, that can help you create content that encourages action. We like to call it performative personalization.
Here’s an example from Makeup Cartel.
This Smart Banner™ isn’t any old generic message; it goes above and beyond. First, it’s designed to match the brand, giving a cohesive look across channels.
It’s tailored to the reader in a number of ways, including:
- The customer’s name
- The product they’ve left behind
- Special financing options
So that’s just the start. As you explore more of what Smart Banners™ can do for your abandoned cart emails, you’ll see all the ways it’s easy to start adding even more personalization into the mix.
Using Smart Banners™ to get the message across
Here are some of our favorite ways to drive more engagement and revenue on your abandoned cart messaging with Smart Banners™.
Adding rotating product images to your banners is a surefire way to grab attention immediately. Plus, it’s an easy way to add more personalization to the message. Your readers can see the products they’ve left behind, which helps them get more engaged.
This banner also highlights how you can add different payment options to help encourage purchase completion. As more consumers like financing tools, showing them as an option in your Smart Banners™ can help you stand out.
Another way to catch a reader’s eye is through user-generated content. Product ratings and reviews are a great way to do it. Data shows that consumers are more likely to respond positively to reviews from fellow shoppers than brands.
So, Smart Banners™ give you vital real estate to add positive product ratings and reviews to the items your customers have left in their carts. And, if you have more than one product, rotating reviews allow you to highlight each of them.
One great way to help encourage customers to complete their abandoned cart transaction is to tie pricing to loyalty points. In the example above, a customer is reminded about the product they’ve left behind. That’s a good start.
But there’s more. Since they’re also a member of the company’s loyalty membership program, they’re shown how to convert their points into savings. The CTA shows them how much the new product price is, including their loyalty points.
Finally, you don’t need to only rely on Smart Banners™ to transform your abandoned cart messaging. The same technology works within the body of the email as well.
This email, showing a rotating product, is a perfect example of how making personalization the focus of your emails can help you catch attention and stand out.
Drive more revenue with Smart Banners™
Interested in learning more about what Smart Banners™ can do for you?
Get in touch. One of our email marketing experts will walk you through the Zembula platform and show you how Smart Banners™ can boost your clicks and conversions.
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