How eCommerce brands can use real-time notifications for abandoned carts
Email is a battle of attention. You know you have great stuff; it’s just getting your customers to see it and take action. That’s a lot harder said than done.
In a world where terms like ‘content shock’ exist to describe the amount of content we’re bombarded with every day, it’s hard to stand out. The brands that do end up seeing a lot of success. The brands that struggle to get attention from customers have a much harder path.
Notification bars can help grab your reader’s attention. Real-time notifications showcase your most important and relevant information to your customers in the most timely way possible. You can use them for updates, events, shipping information, and abandoned cart notifications.
For eCommerce brands, real-time notifications for abandoned carts can be a game-changer. You can increase the cart’s visibility, personalize the information you send, and add some real-time urgency to your emails.
Here are a few ways to do it.
A new way to give abandoned cart updates
By now, most eCommerce brands are using abandoned cart campaigns, and that’s smart. These emails are a great way to get people who didn’t complete a purchase back on your site and ready to buy.
Even converting just a small percentage of people through a dedicated abandoned cart campaign works. So, why not expand on a working formula?
When you use real-time notifications for abandoned carts, you’re still trying to get your customers to take action, but you’re not just leaving it to a single campaign.
With notification bars, you can add real-time updates to any email. Transforming a weekly newsletter into something that lets your customer know they have two items in their cart can make any email into an abandoned cart notification.
Give your customers even more personalization
Something we know customers love is personalization. They want to get emails from you that aren’t generic and speak to their particular needs and interests.
Segmenting helps, but it can’t always get you all the way there. With the Zembula platform, we have an AI trained to recognize which updates every reader needs at the moment-of-open. That technology opens up a world of personalization because your readers will get the specific information they find valuable right in their inbox.
These notification banners can go beyond just letting people know they should get back to their carts. With a few snippets of code, customer information is pulled into the email, including your customer’s name and the number of items they have in their cart. You can even add a little bit of copy, encouraging them to take action.
Adding personalization makes it a lot easier to grab the attention of your readers and help convert them into customers.
Add in some FOMO with a countdown timer
Now, what about putting the ‘real-time’ in real-time notifications for abandoned carts? Check out this one:
It goes beyond giving an update; this notification also adds urgency. You can see that it also includes a coupon code and a countdown timer.
When your customer opens their email, they’re going to see that they’ve got stuff in their cart, and they’re going to get a discount, but they have to act right now.
Adding that FOMO, or fear of missing out, can help drive even more conversions over your standard abandoned cart update. Seeing that countdown timer going is a visual representation that they could miss out on a deal if they don’t act, which helps trigger the brain to take action.
We know countdown timers help motivate readers with a sense of urgency, so why not add them to notification bars?
Get the picture?
For eCommerce brands, conversions count. And getting customers to come back to your site after they’ve left is a way to do it. But, you need to make sure your emails stand out and drive readers to act.
With real-time notifications, you can do that. Start adding these as another way to push abandoned cart campaigns and see how your readers respond — and hopefully, become customers.