Build Stronger Connections With Your Customers on Your Braze Cross-Channel Campaigns With Ratings and Reviews

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Today brands are looking for something much more valuable than a single sale or transaction from their customers. Brands are looking to build strong, long-lasting connections.

That’s because if you create a genuine relationship with your customers, you don’t only get more sales, but you also gain someone who spreads the word about your brand and shares it with others. They’ll recommend your brand, and that personal recommendation is precious.

The key to building these connections is having a personalized approach and the ability to communicate across a variety of channels. 

Braze is a cross-channel marketing platform that helps you build these long-lasting connections with your customers. Its primary focus is to make it easy for marketers to plan how each element of cross-channel campaigns will reinforce relationships and engagement with brand content.


Zembula adds to Braze’s native capabilities by allowing you to access the full potential of your data and personalize your email content on a deeper level. One of our most effective and engaging types of content you can create is a product highlight with ratings and reviews.

User-Generated Content Is Irresistible

Before your brand wins over the trust of your customers, you need to prove that your brand delivers on your promises. This is where user-generated content becomes a precious tool. That’s because user-generated content has two robust characteristics. First, it’s a great way to share social proof. Second, it signals that others already trust your brand.

braze esp

For brands, ratings and reviews are one of the most effective forms of user-generated content. They are a great way to give context on how your customers use your products and their experience with your brand.

Zembula’s ratings and review blocks make it simple for you to add this powerful content to your email campaigns on Braze. Our solution can integrate with all your customer data so that you can present personalized content to your email list. 

Copy-Paste Integration and Streamlined Workflow 

Cross-channel campaigns are inherently complex. Even if the user interface of your marketing software is easy to use, there’s a lot to manage. This is why marketers usually avoid adding additional features, even if they can be very effective.

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Zembula solves this by making integrating its feature set fast and easy. All you have to do is copy-paste a few lines of code to your email, and you’re all set. Equally important is how the new features will fit into your workflow. Zembula’s user interface is based on a drag-and-drop email builder that will be familiar to Braze users. 

If you’re ready to explore how Zembula can help you build stronger connections with your customers, click here to set up a call with one of our email experts. 

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