Inbound and email marketing are the perfect complements to each other. This peanut butter and jelly-like combo is the reason why Hubspot includes email functionality into their inbound marketing suite. They do a very solid integration by including what most mainstream email service providers offer like automation and a user-friendly interface. What they don’t offer is an easy way to add ratings and reviews to your emails. This is where Zembula steps in to add more power and flexibility to your email marketing. 

Everyone loves reading reviews

Whether it’s shopping from a new clothes brand or finding the best coffee filters, we all rely on other people’s experiences to inform our buying decision. That’s the reason why products that have more reviews and higher ratings sell more on Amazon or just about any other eCommerce platform. The problem has been that adding a static image of a product review to your emails doesn’t do much for the customer. They need to see something more compelling. 

Zembula solves this by allowing you to add product ratings and reviews that are updated in real-time at the time of opening your email. This means your customer doesn’t have to leave their inbox to see the most recent updates. 

Add powerful features without ruining your workflow

One of the main reasons why Hubspot is loved by so many marketers is because it makes sense from a workflow perspective. And they’ve chosen to have a more bare-bones experience for the email portion of the software. This leaves many marketers wishing they could do more with their emails, but up to now unless you were willing to do some sort of custom development, you were out of luck. 

Zembula seamlessly integrates into your Hubspot workflow without the need for any complex integrations or calling your developers. All you have to add the power of real-time updated ratings and reviews to your emails is copy-paste a few lines of code and you’re ready to go. 

Also, adding ratings and reviews is as simple as copying and pasting a snippet of code into your email. This will then display your live ratings and reviews content block. Our email editor works in a way that’s very similar to Hubspot’s email building interface so you don’t have to think twice about this added functionality. 

Get more from your inbound marketing with more effective emails

Inbound marketing requires detailed planning and execution and is highly effective in educating your customers to convince them that your products or services are the right ones for them. However, seeing dramatic improvements in performance doesn’t happen overnight. Inbound marketing due to its nature operates on a longer timeframe. With email on the other hand you can see big gains almost instantly. And the key to making those gains is the ability to constantly provide your email subscribers with relevant and engaging content such as ratings in reviews. 

If you want to see how much of a difference upgrading your emails with ratings and reviews that are updated in real-time, schedule a call with one of our email experts.