The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
How To Create Better Order And Shipping Confirmation Emails
Ah, the humble order confirmation email. Since the dawn of time, well, since the dawn of email, there wasn’t much to these. They were usually pretty simple, with no images, easy copy like “your order is confirmed,” and that was it.
Today, it’s a different story.
Let’s face it; your customers get a lot of emails every day. Look at your own inbox; it’s probably bursting at the seams. Now follow that up with asking how many of those emails do you actually open?
Usually, beyond important work emails or those from friends and family, the emails you do open is pretty small. One exception stands out, transactional emails.
These are the emails that let you know about simple transactions. These include shipping and order confirmation emails, tracking emails, account sign up emails, among others.
Because these get opened at a higher rate, often upwards of 50% compared to newsletters and other emails, you have a lot of opportunities to engage your customers.
Here’s how to do it.
Give them real-time information
The standard procedure in any sort of order or shipping confirmation is to make sure you include the three w’s. That’s where the product is going, when you should expect it, and what you ordered.
It’s pretty simple.
Now, where you can make things a lot more interesting is including real-time moment-of-open shipping information in the email. This way, every time your customer is wondering where their order is, all they have to do is open that email.
As you might expect, that’s something customers love, they don’t have to go back and forth between your email and website copying order numbers and wondering where their stuff is. It’s easy to get information anytime, anywhere, with a click.
Product recommendations
One of the best ways to get more customers is to focus on those who have already bought. These are warm customers, and because of that, they are much easier to convince to buy again.
So it makes sense to use your order and shipping confirmation emails to highlight products they might be interested in buying or are related to some of the products they’ve bought in the past.
You can do this by grabbing data from your commerce platform, customer relationship management (CRM) tool, or browser data history. When you pull in data, you can pick and choose the products that you know your customers have either looked at or are directly related to what they’ve already bought.
It helps to make these emails even more personalized too. If your customer bought a bunch of swimwear from your company, sandals or wraps are logical products to recommend.
Loyalty or VIP perks
Order and shipping confirmation emails are also great for highlighting customer loyalty programs. Loyalty program platforms can provide all sorts of data that can help you find ways to highlight the program and other products too.
In the body of your email, include information for the points or miles your customer gets from the transaction. You can also remind customers of the personalized loyalty perks they get from buying too, for example, free shipping or 3x bonus points on specific products. It’s an easy way to highlight your program and keep it top of mind.
You can also take it a step further tie in VIP points with recommended products. One example could be to highlight a customer has enough points to buy a specific product or achieve some sort of discount. Featuring the products along with the loyalty points can pique the interest of customers and get them interested in buying again.
Remember to personalize
As with everything, personalizing email today is critical. The more you can do it, the better, and you want to try to include one element of personalization in the emails you send.
The good news is you have plenty of data at your fingertips to pull data from and include them in your emails. While most brands focus on newsletters or sales letters to personalize for customers, transactional emails are a perfect place to focus on personalization too.
So, the next time you’re looking at your email marketing strategies, don’t ignore order and shipping confirmation emails.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
If you haven’t had a ton of experience with abandoned cart emails, you probably have one big question?
Do they work?
The simple and straightforward answer is yes.
But, we get it, you’d like a little bit more information on how abandoned cart emails are effective for brands.
So, let’s get to it.
Cart abandonment rates are high
Research shows that the vast majority of consumers abandon their shopping cart.
Right now, these rates hover around 70%. That means approximately seven out of every ten people who visit your site and choose to put something in their shopping cart leaves it behind.
Those left items add up. Estimates are over one trillion dollars in revenue are left in online shopping carts.
There are a bunch of reasons why people abandon carts. Here are a few:
As you can see, most of the reasons have to do with how websites are set up.
Remember, more and more people are shopping on mobile devices. So if someone can’t easily make a purchase on their phone, they are out of there.
So you can see, even in the best-case scenario, where you have free shipping and a great website that’s got a super easy checkout, you’re still going to lose potential customers.
It’s just the way things work.
But, that doesn’t mean you can’t get at least some of them back.
That’s where the abandoned cart email series comes in.
The great news is all your potential customers aren’t lost.
In fact, a lot of experts say you can get upwards of 10% of them back by using abandoned cart emails.
At the bare minimum, sending a personalized abandoned cart email is a great way to grab some low hanging fruit. You can re-engage customers and bring in some of that previously lost revenue.
That can really add up over the course of a year and help put your brand in a much better position compared to if you didn’t send any of these emails.
There are a couple of big reasons why abandoned cart emails work when compared to other emails.
Approximately 45% of abandoned cart emails are opened (that’s much higher than normal emails)
About 20% of the opened emails get click-throughs
Just over half of people who engage with the abandoned cart email ends up completing their purchase
Those numbers speak for themselves.
When you see that 50-60% of people who engage with those emails end up buying, that’s huge. You can recoup a lot of those original abandoned cart dollars just by sending a few emails.
How to use abandoned cart emails for success
When it comes to grabbing even more potential customers, there are few things you can do, so here are some best practices.
First, send the right number of emails. One email is better than none, of course, but developing a three email campaign series can increase those conversions. The right strategy can help tap into your buyer’s psychology and move them toward getting back into that cart and buying.
Also, send your emails at the right time. You can use customer data like geolocation to time your abandoned cart emails, so they go out right at the best possible moments. It can help ensure you’re not going to miss any willing customers because they’re getting your follow up emails in the middle of the night.
Another key is to make sure you’re always personalizing your emails. You can pull in data from your CRM tools and email service providers to find out all sorts of juicy details on your customers. Use that information to create super personalized emails that can get people clicking and buying more often.
You can also turn all your marketing emails into abandoned cart reminders with email notification bars.
The bar will update each time your customer opens their email and gives them a gentle reminder that they’ve got something sitting in their cart.
So, as you can see, abandoned cart emails are actually pretty important. And it’s a relatively easy way to improve your marketing and increase your sales without needing to totally revamp your site or strategy.
When you get this part right, the rest of your re-engagement strategy is going to fall in line, and you’re going to see an uptick in opens, clicks, and conversions.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
How Retailers Can Personalize Emails With Location Data
Let’s imagine you’re a retail brand with a regional footprint. You have about a dozen stores spread throughout the Pacific Northwest.
Life is pretty good. You have a solid base of customers, but, like any brand, you want to get more people buying.
Your email list isn’t quite on life support yet, but you know you’re probably letting a few opportunities pass by because you aren’t sure how to develop the right strategy. Right now, your list is just that, one giant list, and everyone gets the same email regardless of their location.
Do the general outlines of this story sound familiar?
If the answer is yes, you’re going to want to keep reading. We’re going to show you a few ways to breathe life back into your list and see better opens, clicks, and conversions.
Personalizing emails is only the first step
To help solve the problem, our imaginary marketing team has to take two main steps.
First, it’s time to realize email is all about personalization right now, and likely into the future. In order to really see an impact with your customers, you need to make the content relevant to their specific interests, wants, needs, and fears.
But, that’s hard to do when you’re sending out mass emails to thousands of people at once.
Which brings us to the second part. Data.
Through your customer relationship management tool and even your email service provider, you have a wealth of data right at your fingertips, are you using it?
If the answer is no, now is the time to start. You don’t have to suddenly become a data expert to improve your email success rate. All you need to start is one single piece of information; location data.
What can you do with location data?
With location data, something as simple as your customer and reader’s zip code, you can go above and beyond when it comes to personalizing emails.
For retailers, this type of information is great. You can use it in a bunch of different ways to drive action and engagement through your emails as well as foot traffic to your stores too.
Here are a few examples.
Special Announcements
When you run a retail shop, every store is different, even though they all operate under one brand. In most cases, for example, customers will tend to become loyal to one storefront and not pop around to all the other places.
You can use your location data to capitalize on that. Knowing the location of your customers means you can send certain segments of your list specific information on what’s going on in their local area.
Maybe a new five-star chef just got hired at the downtown store, or there’s a new special burrito on the menu that features local flavors. Rather than blasting that info out to everyone in a generic email, make it a special announcement that only goes out to the relevant customers.
Holidays and Loyalty
One of the most basic ways brands up their game when it comes to sending personalized loyalty emails is to feature a birthday or the anniversary of when someone joined the mailing list.
And that’s a great start. But, with location data, you can level up by getting even more personal. You can feature a happy birthday email that also highlights the nearest shop, a gentle nudge to get your customer to pop in.
The same goes for loyalty points. Maybe you want to get more people in your newest salon. Use your location data to tell your customers that they’ll get double loyalty points if they book an appointment and come into that specific location.
Sales and events
People care about what’s happening in their neighborhood shops. They tend to focus on the hyper-local. You can use that to your advantage by sending out emails with events and sales that apply to the customers in a specific neighborhood.
For example, with this email, the retail shop can use personalized and localized content to offer VIP and special events. Here, only this specific store is featuring appointments with personal stylists.
A customer who gets this email is going to feel like it was created just for them. That’s something that can make them far more likely to take action versus something that’s a general announcement about the same sort of event where they’re asked to reply for more information.
As you can see, there’s a lot of powerful things retailers can do with location data to personalize emails. So, what are you waiting for?
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
