The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
The most efficient way to deliver high fidelity personalization in your daily email, and drive over 11x return on spend (works seamlessly with your existing email service provider).
Infinitely expand your brands photography with Curator™ AI. Generate new product photography that’s indistinguishable from the originals, and combines multiple products together.
Create, manage, deploy, and target an unlimited number of personalized messages. Deliver any of the messages from your pool through a single image URL and link embedded within email, SMS, mobile, or on your website.
Integrations
Connect with 100+ integrations
Zembula connects with any enterprise data source. If you don’t see a specific data source here or have a custom data source, we will always connect it for free.
Personalization within the emails you receive is not something you should be shocked to see anymore. It’s everywhere, but that doesn’t make it good.
While email personalization has been around for quite some time, brands are still not doing it right. It’s easy to use email merge tags to personalize with a name or something simple like that, but brands that are winning at email marketing have taken it a step further.
You can too by following these 5 best practices.
Think about what is important to your brand
What data do you actually care about? You might want to do an exercise in buyer personas to figure out what your customers care about and reverse engineer your data gathering based on satisfying the needs you nail down. Once you figure out what you need, get your forms in order. Think about other creative ways to collect user data as well, like polls or quizes!
Keep your data standardized
Once you know what you want to collect, make sure you are standardizing and normalizing all your data so you can use it in your email content! Most likely, you have data sitting in multiple places. You probably have an ESP, a CRM, or a POS that you’d like to pull info from. Getting all this data out of silos and into your email content can be a challenge. Each system has a specific way that it maps data, you need to take all of that and make it speak the same language. You can either do it by hand, (no thanks!) or you can get a solution that helps you normalize your data so you can actually use it all.
Go beyond the name
Personalization has come a long way. And now marketers are expected to create more individualized messages. This goes beyond just basic info. Sure you need their name and a birthday is nice to have, but what are they interested in? Can you predict products they will like based on past purchases?
Use location and weather to create more relevant messages
There are tools that can help you collect weather and location data of your target audiences and then send relevant messages to each. This could be a really powerful tool for those looking to supercharge their segmentation efforts.
Use Triggered Emails
If you want to really be on top of creating relevant messages, set up triggered emails based on user behavior. If you add in your relevant data to these messages you will exponentially increase your engagement. Try to send messages when users do certain actions, like abandon a cart, or don’t do something within a certain amount of time, like login to your site in a certain amount of time.
Whether you are a personalization pro or just starting your journey with personalization, follow these 5 best practices to get the most from your emails. Want some help? Check out Zembula. We are offering email personalization at scale for the lowest price ever.
Cheyenne Miner
Director of Marketing
Cheyenne is the Director of Marketing at Zembula where she gets to collaborate and coordinate with a team of marketing masterminds. On the weekends, you can find her in the backcountry of the Pacific Northwest, or not, because they don’t have cell towers out there.
It’s nearly the new year, and now is the perfect time to overhaul your marketing strategy. With any number of trendy ideas that have come and gone in the last 5 years, one piece has become a staple: personalized emails. This used to mean lots of {{first name}} insertions in your subject lines and greetings, but lately personalization has gained some new (amazing!) characteristics, like nearest location, personalized abandoned carts and product recommendations, real-time package tracking updates, and more. In case you aren’t convinced that email personalization is here to stay, here are all the stats you need to convince yourself to adopt this strategy in 2020.
Personalization can seriously increase your ROI
A study out by The Relevancy Group found that advanced personalization (think in-email package tracking updates) has an ROI of about $20 for every $1 spent. That is an insane number, and one most of us would be all too happy to report back to our boss.
Your customers will buy more if you personalize their experience
New Epsilon research indicates 80% of consumers are more likely to make a purchase when brands offer personalized experiences. The report offers some startling stats, like this gem: “ …consumers who believe personalized experiences are very appealing are ten times more likely to be a brand’s most valuable customer – those that are expected to make more than 15 transactions in one year.”
You’ll get more data from your customers, which means even better personalization
This study showed that 90% of consumers are willing to share their behavioral data if a company can make shopping cheaper or easier (like providing them real-time personalized product recommendations). More data for you = better personalization and more relevant content for them. It’s a win-win!
Your customers will engage more with your brand communications
The same study from above also mentioned that 72% of consumers in 2019 only engage with marketing messages that are customized to their specific interests. Higher engagement in email has been directly correlated to increased ROI!
Consumers hate batch and blast communications
Millennials, the largest generational cohort and one with extremely high buying power, get frustrated by irrelevant or too-frequent communications, even from brands they like. This leads to less engagement over time, meaning less money for you.
If you use advanced personalization, you’ll be in good company
However, this type of personalization has a downside
61% of companies reported resources for personalization are limited or not available due to lack of time or budget. Until very recently, advanced personalization was expensive to implement, requiring lots of time and a dedicated team to launch even 1 personalized campaign. Some companies have even tried to build their own technology to deal with this kind of personalization (with limited results). Luckily, Zembula has created a platform that does the heavy lifting for you, at a fraction of the cost of other solutions! No more 1-off, expensive campaigns. It’s easy and simple to personalize your email communications using data you already have.
If you haven’t already started using advanced personalization techniques, this year will be a great time to start! Zembula can make it easy for you to incorporate this into your marketing campaigns, and support you every step of the way. Want to learn more about how we do it? Click here to chat with an expert
Tori Johnson
Tori is the marketing manager at Zembula. A graduate of Portland State University with a BA in Marketing, she enjoys good food, international travel, baby animals, and the occasional video game.
Why Contextual Email Marketing Needs To Be Part Of Your Marketing Stack
The main goal of any email marketing campaign is to convert readers to buyers.
There are many ways to do it, but few companies are capitalizing on the true potential of email as a tool to help drive conversions. In order to do that, you need to create emails that are interesting, educational, interactive, and contextual.
Going the extra effort to create these types of emails can drive massive results. That’s because the emails your reader gets are crafted to speak directly to them, their needs and interests.
The big focus on creating emails that are personalized, and one way to do that is through contextual email marketing.
In this post, we’re going to highlight why contextual email is an important email marketing strategy.
Let’s dig into it.
What is contextual email marketing?
Contextual emails are those that are personalized to your customer’s needs based on specific and relevant information. Some of these include customers’ geolocation, behavior, and previous purchases, among other options.
Today, personalized emails are often seen as the keys to the email marketing kingdom. That’s easy to understand; there’s endless competition for attention, especially when it comes to the inbox.
Consumers are getting dozens, sometimes a hundred emails a day. And the reality is it’s hard to stand out. You need to get your readers to pay attention, click, and eventually buy.
That’s where contextual emails come into play.
Uses for contextual email
Contextual email marketing lets you get super personal, almost like you are sending your emails to a list of one.
You can do this by tapping into using real-time data that is personalized for your readers right at the moment of open.
Geolocation
Here’s one example:
This email is chock full of personalized information. If you tried to segment a list that included birth dates, location, and name, you’d really struggle to make it work.
But with contextual email, you can set your emails to pull in all sorts of critical data to make every reader feel like the email you’ve sent was meant just for them.
That’s because it was.
In this case, geolocation means that the reader can get real-time location data on their closest local shop.
Live data
There are some other uses for contextual email that can pull in real-time information too. In these cases, every time your subscriber opens their email, they will get the latest information right from that email. They won’t have to go to another site; it will be right in their inboxes.
So there are a few options brands are looking at for this.
One is with package delivery. With an option like this, every time your subscriber opens up their email, they will get up to the moment delivery information.
That’s something that can make a significant impact versus the standard way of trying to track packages. In those cases, you usually don’t get that updated information or you have to go to another site to find it.
Another way to pull in this data is through social media feeds too. If you’re a brand that really relies on social media to pack a punch and motivate potential customers to engage, this could be a great option too.
This type of contextual email can pull real-time data right from your social media feeds and highlight what you’re posting.
Weather
Speaking of geolocation as a prime tool, here’s another example:
With an email like this, geolocation is doing two things here. It’s targeting both the current location of the recipient as well as a seemingly ‘more desirable’ location based on weather.
An email like this can tap into some psychological triggers like fear of missing out (FOMO) to get someone to decide to book that vacation because the call of beautiful weather might just be too much to resist.
Weather provides a huge opportunity to make a difference in your subscriber’s inbox, especcally in terms of contextual marketing.
Embracing contextual email
These are just a few of the ways contextual email can make a huge impact on your overall email marketing stack.
Implementing real-time personalized data into your emails that are relevant to your readers is one marketing strategy that can end up making a real difference to your bottom line.
Liz Froment
Liz Froment is a content writer at Zembula. A graduate of University of Massachusetts at Amherst, Liz is a travel aficionado, Boston sports fan, and maple syrup connoisseur.
