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Create More Dynamic Emails From Top To Bottom Create More Dynamic Emails From Top To Bottom
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Monthly Archive for: "November, 2015"
Home » Archives for November 2015
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 Embrace Mobile to Drive Holiday Marketing

Embrace Mobile to Drive Holiday Marketing

November 24, 2015

It seems that each year the holiday season inches up, day by day. Black Friday used to be on early Friday mornings. Then, stores started opening at midnight Friday. Now, it’s 6pm on [...]

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 The Influencer Series: Tony Yang

The Influencer Series: Tony Yang

November 20, 2015

The wide net once used by marketers to distribute a message is archaic and ultimately useless. Now, a much smaller, more targeted approach is demanded from prospective buyers. With this the [...]

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0
 Using Conditioning to Achieve Positive Results

Using Conditioning to Achieve Positive Results

November 19, 2015

Ever make a deal with your kids? If they bring home an “A” in school, you’ll give them a reward. If they behave at a special event, you’ll get them a toy. If they clean [...]

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 Creating Ownership with the Endowment Effect

Creating Ownership with the Endowment Effect

November 12, 2015

In 1990, economists Richard Thaler, Daniel Kahneman, and Jack Knetsch conducted an experiment at Cornell University. They gathered a group of students and gave half a Cornell University coffee [...]

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 Save your relationship: Tips for rekindling the fire with your inactive subscribers [Part 3]

Save your relationship: Tips for rekindling the fire with your inactive subscribers [Part 3]

November 10, 2015

In our last two posts, we covered how to identify unengaged readers and tips on how to get users to even look at your emails. In our third and last installment of this series we’ll look into how [...]

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 The Influencer Series: Linda Popky

The Influencer Series: Linda Popky

November 6, 2015

Marketing is competitive by nature. Each prospective customer has a finite amount of attention, and a marketer’s job is to retain as much of that as possible. The catch– so is every other [...]

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 The Ikea Effect is Key to Interactive Marketing

The Ikea Effect is Key to Interactive Marketing

November 5, 2015

You’ve just returned home from Ikea. Cracked open the cardboard box, and dumped the contents onto the living room floor. A few hours, and 1,723 tiny pieces later, you’ve got your [...]

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 How To Qualify More Leads for B2B

How To Qualify More Leads for B2B

November 2, 2015

As a B2B marketer you have a lot on your plate. Challenges arise out of nowhere it seems as you conceptualize your next marketing campaign strategy. None of your problems are small, but your [...]

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