Satisfaction of one’s curiosity is one of the greatest sources of happiness in life.
– Dr. Linus Pauling
Smart marketers can take what Dr. Pauling said and use it to their advantage.
People are driven by curiosity. It causes them to search for knowledge, it brings them joy when they find it, and it is classified more and more as one of the key emotions people experience.
(more…)All too often we don’t hear enough about business to business (B2B) marketing.
The fact of the matter is, the B2B ecosystem is a huge part of the economy. Just because B2B companies aren’t marketing to a specific single person, it doesn’t mean that they can’t embrace technology, mobile, customer psychology, and even copywriting to improve their results.
And, of course, the numbers speak for themselves.
B2B marketing presents a huge opportunity for success and growth, let’s take a look at some of the best B2B marketing stats out there.
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