Simply put, marketing is demand management. Your marketing generates and support sales, but it’s also an expense. If an extra dollar is spent on advertising that does not generate an extra dollar [...]
Have you ever had a man stop you on the street and say, “ My name is ______ may I just have a minute of your time to show you a _________ ” and then you bought what he was selling? No? This is [...]
Marketers are an adaptable bunch. Every year it seems a new trend, tactic, or tool comes out that helps us better connect to our targeted audiences. 2014 has seen a lot of changes.
Today, it can be a headache for marketers to decide which channels to invest in. To make your life a little easier we have weighed the pros and cons of email and social media to see which of [...]