Nearly every brand has some kind of loyalty program. It’s good business to give your customers rewards for buying your products and services that make them keep coming back. Especially because customers nowadays have so many choices when it comes to brands and products. You need to stand out. Giving an exceptional customer experience can set you apart. Unfortunately, the opposite is also true. 33% of American customers say they’ll consider switching companies immediately following a single instance of poor service. Your customer’s experience most often starts with your marketing communication. Being more relevant and showing them you are invested in them within your loyalty emails is the first step to retaining more customers.