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Your 2020 Email Statistics Round-Up

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If you’re a marketer today, then you have to keep on top of data. After all, the data you have on your customers and their behavior is often what helps drive your marketing strategies. 

To do that, you need to know the stats that are helping drive data. Here, we’re going to help you out. We’ve collected a round-up of the most interesting stats for email in 2020. Use this info to help you develop your strategies moving forward into the future. 

Let’s get to it. 

Loyalty stats

Creating a loyal customer base is the goal of every brand, no matter how large or small. When you build a solid following of loyal customers, you can see them buy from you more often. That’s never a bad thing. 

Here are a few more stats you should know about building trust with your customers.

Customers want more personalized content from brands. Approximately 90% of customers are more likely to shop with you if you send them personalized emails tailored with relevant offers. 

You can personalize every email you send if you have the right tools for it. Now take that info and apply personalization to your loyalty program to supercharge things. 

About 60% of internet users say earning points or rewards through loyalty programs are valuable, and 57% of consumers want to participate in programs that have exclusive loyalty tiers or rewards. Another 75% of customers are more likely to buy again from a brand after getting an incentive.

Reviews and ratings stats

Another powerful tool for marketers to move the needle with customers is applying user-generated content, such as product reviews and ratings, to market emails. 

Inserting reviews, recommendations, and testimonials into your sales funnel can positively impact your customers and entice them to buy. 

The first thing you need to know is that nearly everyone reads reviews before they buy. Research has put that number at about 95% of customers. On top of that, another 75% of customers don’t buy anything before going online to research the product and check out reviews.

A big part of why ratings and reviews matter so much is it’s a form of social proof. Customers trust what other people have to say about a product or service. Approximately 93% of customers say that their buying decisions are impacted by the reviews they read online. 

Having even a handful of postive reviews on your site pays off too. On average, customers spend over 30% more when shopping with businesses that have excellent reviews.

To start generating those reviews, all you have to do is ask, and email is the place to do it. Plus, evidence shows these reviews matter too. Nearly 80% of product reviews are generated by asking customers to create them.

Package tracking stats

Once your customer buys, your relationship is not done. At the very least, you have to ensure the product gets delivered. Beyond just the delivery, package tracking emails, just like many post-purchase emails, are often full of opportunities to connect with customers.

Here’s what we mean. 

recent study of post-purchase emails found some data that might open your eyes to the potential of these emails:

  • Researchers found 40.5% open rate, 6.4% click rate and 0.7% conversion rate on follow-up emails.
  • And these rates on emailed receipts 65% open rate, 10.4% click rate and 1.4% conversion rates. 

One of the primary emails you can focus on to boost engagement and improve your customer experience stats is your shipping email. Using real-time moment-of-open shipping emails is a great way to build customer trust.

One study found that 85% of online shoppers in the United States expect to get regular updates about their purchases. Another 53% won’t even buy a product if they don’t know when they will get it.

Letting your customers know that they can constantly check and get updates on their packages, all from their inbox, in real-time, is a huge boost to improving your customer relationship. 

It’s also another way to reduce where is my order calls, which account for approximately 30-50% of all customer service calls, especially during busy times of the year, when that number skyrockets.

So, it’s clear there’s lots of good data on customer behavior out there. All you need to do is take that information and create email marketing campaigns that get more opens, clicks, and conversions.