Win More Reader Attention With Zembula’s Personalized Ratings and Reviews
Consumers and voters don’t wait around. Even loyal ones. If your emails don’t give them what they want – and fast – they’re moving on. The only way to capitalize on driving transactions through email marketing is to win reader attention.
But the good news is that you can win at email. You can dominate even. You can stand out and lead the pack. And by doing so, you can drive traffic and transactions.
It’s all about being relevant to your readers. And the way to do that is through user-generated content and specifically ratings and reviews. That’s what wins attention. That’s what gets results.
The issue, of course, is that including ratings and reviews in email has always required having to create HTML templates and then testing them for different browsers. It’s been tough for email marketers to keep up, and email service providers haven’t done enough to solve the time-consuming, labor-intensive problem.
But with Zembula, you have drag-and-drop modular content blocks built and updated using a single snippet of code. Whether you’re using NGP VAN for political fundraising or any other system to send your emails, incorporating and using the Zembula solution couldn’t be easier.
Do More With NGP VAN by Including Zembula
Zembula makes it painless to include the ratings and reviews that are going to help you win consumer trust.
You can add that hot new review that you know is going to drive transactions. You can include that five-star rating for a product you’re trying to push. And it can be easy. Not only that, but with Zembula, you can personalize all of your messaging. You can take the data you’re already collecting and leverage it on an individual basis so that you’re only sending what’s relevant to each user.
Within the Zembula platform, you’ll create email images that contain your data. You’ll plug those images into your email and update them as you please. And all without having to edit the code.
Think of the potential of utilizing the data you already have to speak to your customers as individuals. Things like tracking information, cart abandonment notifications, rewards points and much more.
Getting Started With Zembula Couldn’t Be Easier
While Zembula is not an email service provider, it works with whichever one you’re using, including NGP VAN. Integration is free and supported.
You can have the power to share personalized ratings and reviews in your emails. And you can do it without having to invest in custom development.
After our team guides you through installation, operating Zembula is completely straightforward and intuitive. This is a What You See Is What You Get system. Simply use the email editor to drag and drop data into content blocks. You’ll be off and running in no time.
Pricing for Zembula is based on impressions, with the base price including up to 200 million impressions at a rate of $0.50 per 1,000.
To learn more about how you can take your emails to the next level, contact Zembula.