Three Tips for a Smooth Holiday Season
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Does thinking about getting your marketing set for the upcoming holiday season leave you overwhelmed? We don’t blame you. For most brands, getting ready for Black Friday, Cyber Monday, and the rush after often translates into late nights and lots of time interacting with the IT department.
But what if it was easier? What if you didn’t start getting a headache thinking about this time of year?
Sounds like a dream — but the reality is it is possible. We have some tips to help you maximize your opportunities and get the most out of the upcoming holiday season.
Go all in on email marketing
Time and time again, email marketing has continued to prove its supremacy over other marketing channels. ROI still sits between $30 and $40 for every dollar spent on marketing. As other channels, including buying ads, become more expensive, email can still deliver outsized results for your brand.
But, you want to come up with some targeted and personalized ways to use email that go beyond generic blast messages that probably won’t move the needle much. Remember, other brands compete with you to get consumers’ attention, so you don’t want to be one of many doing the same old stuff.
Instead, stand out. There are a few ways to do it and where Zembula can help you make it easy. First, lean into using Smart Banners™ to deliver more personalization to your customers. Use Smart Banners™ to let your customers know everything from special promotions to flash sales, inventory updates, and abandoned cart notifications — right from their inbox.
Add in SMS marketing
The best marketing strategies are multi-channel. When you can give your customer an amazing experience across email, SMS, and in-store, you have a plan to drive more traffic and revenue. And now, it’s easier than ever to incorporate SMS into your email marketing strategy.
SMS marketing has a few benefits over email: immediacy and reaching customers where they are. Yes, you can send an email anytime, but the odds of your customer opening it right away are not nearly as high as with SMS. There, the data indicates a consumer typically opens a text message within 5 minutes of receiving it.
That gives you a tool to use in conjunction with your email marketing that will help not only add variety to your messages but urgency and extended visibility too. During a busy holiday season, when your customer’s attention is getting pulled from every direction, having a few more ways to reach them can make a huge difference.
Make it automated
The easiest way to take some of the many tasks you have to do off your plate is to look at where you can automate. In the past, that was easier said than done, but now, automation — especially around things that traditionally don’t scale — is easy.
Personalization is one example. Today’s consumers want more personalized content, and it’s hard to do at scale. But with Smart Banners™, every email becomes personalized without needing endless streams of new code or redesigned templates. Instead, Zembula’s Campaign Decision Engine automatically picks the highest performing Smart Banner™ for your customers based on the parameters you set.
Automation is especially key during the holiday season when you want to keep inventory, sales, and promotions top of mind for your customers. An easy place to start is with your existing triggered messages. Adding personalization and holiday themes to these can help you boost conversions.
Want more tips for an easier holiday season?
Check out one of our recent webinars: 5 tips for a no panic holiday season. In it, you’ll hear expert advice on tapping into personalization, data, and automation to make your email and SMS campaigns pop.
After listening, you’ll know the strategies and tools you need to help you get the most out of your campaigns while not running yourself ragged this holiday season.
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