The Power of Personalization – How To Use Ratings and Reviews To Grow Your Business

The race for consumer attention is cutthroat and always changing. If your emails don’t stand out, you’ve got no chance at capitalizing on one of the cornerstone methods of driving transactions.

Think of your own personal email. You realize how fiercely email marketers are gunning for your attention.

You’ve got to stand out to not be left out. But the good news is that if you can cut through the clutter and win customer attention, transactions are sure to follow.

The way that you win is by being relevant to your customers. And Zembula gives you that opportunity by making it simple to add ratings and reviews. That’s what your customers want. That’s the kind of user-generated content that gets results. So give it to them.

Not only is it easy with Zembula, but you can actually personalize those ratings and reviews so that you’re relevant to each individual. And if you’re using ReferralCandy to develop a referral program, you’re in great shape. Integrating Zembula with your current approach is a snap.

Including Personalized Ratings and Reviews Is an Email Game Changer

Think of how much more effective your emails could be if you could not only include the ratings and reviews you know would drive transactions and you could make every email interesting to each individual user.

It’s silly to send the same message to everyone on your email list. Each person’s interests are unique. Use the data you’re already collecting to talk to each person as the individual that they are. Show them ratings and reviews that are specific to the things they like. That’s how you take your email marketing to the next level.

Using Zembula, you’ll create email images that contain your data. You’ll then cut and paste a single snippet of code just one time. From there, you don’t have to worry about the code at all.

It’s not just ratings and reviews either. You can have that same personalized power with any data that you’re collecting, including rewards points status, cart abandonment notifications, tracking information, and more.

Easily Step Up Your Email Game With Zembula

However you’re currently sending your emails, including Zembula is simple. Integration is free and supported. With Zembula, your ReferralCandy strategy could reach an entirely new level.

Win customer attention. Talk to each person as an individual. Drive more traffic and transactions. And do it all easily. Zembula provides the solution.

Contact Zembula to get started.