The Key to a Successful Abandoned Cart Strategy
Do you want to win back customers, boost your revenue, and build long-term relationships with buyers? Abandoned cart campaigns are a great place to start.
But, how can you make your campaign really stand out, especially when you’re competing against not only other brands but attention? You need to hit the right mix of message variety and visibility to catch eyeballs and drive engagement.
That’s hard to do. But, Smart Banners™ make it a lot easier. Rather than spinning your wheels by sending campaigns with no traction, make it easy for your customer to click and convert.
Add variety to your messaging
If it ain’t broke, don’t fix it. That’s how the old saying goes. And while it’s good in theory, in practice using the same messaging in your campaigns over and over starts to feel stale.
Your customers have a million things on their plate, so more of the same isn’t going to drive action or engagement. Instead, you need to stand out from the crowd, and Smart Banners™ help.
That’s not to say you should throw out your traditional abandoned cart campaign, especially if you’re still getting clicks and conversions. But a Smart Banner™ is another tool you can (and should) add to the mix, especially if you want to give your messaging a refresh.
With Smart Banners™, you choose from a pool of messaging options to display to your customers. And even within each banner, you can pull new data and pieces of customer information to keep the messages fresh and personalized.
Here are a few ways to improve variety.
Add personalization and images to your Smart Banners™, so your customers see their name and a picture of the product they’ve left behind. It’s a great way to remind your customers about products and why they wanted to buy them in the first place.
Want another way to catch your customer’s eye? Smart Banners™ can include animations such as gifs to attract attention. For example, use them to show your customer how their loyalty points have increased over time.
Ratings and reviews
User-generated content is something that drives trust and action from your customers. Smart Banners™ have space to fit in star ratings and snippets of review copy, so your customers see that the product in their cart is highly rated by others.
Price fluctuations happen all the time. So why not use a Smart Banner™ to let your customers know when something in their cart has gone on sale. It’s a great way to get them to reengage.
Just as price changes happen, your inventory changes over time too. Make sure your customers know when something in their cart is suddenly low in stock. It can help trigger a little bit of FOMO.
Want to add a little bit extra something to entice conversions? Try including a coupon in your abandoned cart Smart Banner™. That extra percentage in savings could help tip the scales in your favor.
It’s easy to start using Smart Banners™
Are you starting to get a sense of the possibilities Smart Banners™ offer to enhance the visibility and variety of your abandoned cart campaigns? With Smart Banners™ in place, your customers will get exposed to multiple messages on your banners.
And because Smart Banners™ work within the data parameters you set, you can ensure that your customers will get the messages that matter to them. If they don’t have something in their cart, they’ll either see a different Smart Banner™, or it will shrink down to an invisible pixel.
While abandoned cart campaigns are a vital part of every retail and eCommerce email marketing strategy, you can do more to stand out. Smart Banners™ can make a huge difference in getting the attention and engagement you want. To learn more, get your copy of the Email Marketer’s Guide to Smart Banners™ today.