Six eCommerce Email Marketing Tips to Convert More Customers
If you don’t have an eCommerce storefront today, you may already be falling behind. Brick and mortar retailers know many customers love to shop online, and the competition for eCommerce shops is tight.
But that doesn’t mean there aren’t ways for your brand to stand out, and one of them is through email marketing. So if you run a stand-alone eCommerce shop, email marketing is more important than ever. It’s the best way to connect with customers, especially if you don’t have a store for them to browse in person.
So, how do you make sure you’re sending emails that attract attention and encourage conversions? We’ve got a few tips to help.
Hone in on personalization
Check out the data around personalization, and you’ll find that it works. It’s just that simple. When customers get personalized content and messaging from brands, they are more likely to buy and buy more often.
So, add more personalization that goes beyond a name where you can. Highlight a flash sale on their favorite products, wish them a happy birthday, or create tailored offers — personalization is one way to create satisfied customers who trust your products.
Make your messages interesting
Customers are seeing a lot of the same messages today. You know it. Look at your inbox. You’re seeing messages with basic or no personalization and nothing that will excite customers and drive them to take action.
Smart Banners™ can make a difference. They give you a way to add over a dozen different personalized banners to your toolbox, ensuring message variety. Your customers aren’t going to get bored with the same old message.
Grab easy opportunities
It’s hard competing for customers, but there are still plenty of opportunities to stand out. One place you should look to expand personalization is your triggered messages.
Use these messages as a place to continue the conversation with your customers. An abandoned cart email is a great example. Have a personalized Smart Banner™ alert your customer when they’ve left items in their cart and add a CTA to get a click and conversion.
Build a loyalty program
Loyal customers are great customers, and you want to nurture them as much as possible. One way to do that is by building a solid loyalty program. But the key is to not create a program and then forget about those members — it happens more than you’d think.
Instead, have an email strategy that keeps your loyalty program members in the loop and creates special incentives and offers for them. Make it easy for them to use their points to buy products from you.
Yes, this sounds like a duh tip. Isn’t everyone doing that? Well, not quite. Sure, many brands are doing basic package tracking, but you can take it to another level by showing your customers real-time package tracking updates right from their email.
Here’s another area where Smart Banners™ can make a difference. Now, instead of only relying on a triggered package tracking email that your customer has to go back to, they can get a personalized banner that gives them the most up-to-date information on their order.
One of the great benefits eCommerce brands can capitalize on today is the amount of data you can have on your customer’s buying and browsing habits. Having all of that information means you can create better, more personalized emails for your customers.
And that’s a good thing, mainly because it means you can use those emails to highlight and recommend products to your customers related to what you already know they love. That gives you an advantage in capturing attention and driving action.
Want to learn more?
If you’re an eCommerce brand, you’ll want to learn how Smart Banners™ can help transform your email marketing strategy. Use these banners to send a variety of personalized messages that speak exactly to their interests, wants, and needs.
Your customers will love it, and you’ll see a boost to the bottom line. Ready to try Smart Banners™? Get in touch, and we’ll set you up with a demo.