Rise to the Top With Personalized Ratings and Reviews in Your Pure360 Emails

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The thing that plagues email marketers maybe more than anything is including ratings and reviews in their email messaging.

Yes, most email marketers understand the potential that ratings and reviews provide. But unleashing that potential? Actually including them regularly in their emails? Let’s face it: Most marketers don’t have the time or know-how to mess with creating and testing HTML templates.

And email service providers have done, well, almost nothing to make things easier.

If only there were an easy way to include user-generated content, including ratings and reviews. If only you could add them to every one of your emails without spending your entire day.

Great news! You absolutely can. And Zembula makes it easy. Now you can include ratings and reviews and personalize them so you’re only sending what’s relevant to each individual subscriber. And you can do it all with drag-and-drop modular content blocks built and updated using a single snippet of code.

Plus, integration with Pure360 is quick and easy.

Zembula Ratings and Reviews Content blocks

Give Your Readers What They Want: Ratings and Reviews!

Just think of how much you could do if you had the option of including those critical ratings and reviews in your emails and could personalize each one of your messages.

With Zembula, you create email images that contain your data. You’ll plug those images into your email and update them when you want. And all without having to edit the code.

Zembula Platform Ratings and Reviews

Say you get a hot review that you know is going to drive sales. But that product isn’t of interest to a portion of your customers, based on data you’ve collected. Why clutter their inbox with something they don’t care about? You’re much better off sending targeted emails that hit each person with something that’s important to them.

Beyond ratings and reviews, you can send personalized messages about things like tracking information, cart abandonment notifications, rewards points, loyalty status and on and on.

If You’re Already Using Pure360, Adding Zembula Is Simple

Zembula works with whatever you’re using to send your emails, including Pure360. Integration is free and supported.


There is no need for any custom development. You’ll have the power to share personalized information in your email, including of course the ever-important ratings and reviews.

Once you’re up and running, operating Zembula is entirely What You See Is What You Get. Simply use the email editor to drag and drop data into content blocks. And do it all without having to go back to the code.

Pricing for Zembula is based on impressions, with the base price including up to 200 million impressions at a rate of $0.50 per 1,000.

Contact us to learn more about how you can take your emails to the next level.

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