Ratings and Reviews Drive Sales, and Zembula Makes Adding Them Easy
Zembula is here to ease the burden of so many email marketers who cite incorporating ratings and reviews as the bane of their existence. Now you can not only add them easily, but you can update them in real-time.
Let’s face it: Email service providers (ESPs) haven’t gotten it right when it comes to ratings and reviews. All the messing around with HTML templates and testing for different browsers. It’s not realistic for a small staff to keep up. You know how powerful user-generated content is, but including it consistently is a nightmare.
But Zembula makes it all so simple. Do it all with drag-and-drop modular content blocks built and updated using a single snippet of code. Include your ratings and reviews and update them all the way to the moment the user opens their email.
If you’re using Delivra, you’ve got everything you need to get started.
Make Your Emails More Real(time) With Zembula
So, generally speaking, emails are what you’d call “moment of send,” meaning that any data you’re including in that message is only pulled before you send the email.
But you know your customers want more than that. They want the very latest and best information. So give it to them. Especially with the ratings and reviews!
So when that hot, five-star, user-generated review hits one of your social channels but you’ve already sent that day’s email, you can still go in and update it. The user will only see the latest version whenever they open the email.
Pretty slick, right?
Zembula allows you to create email images that contain live data. So you can update them anytime, all the time.
On top of that, you can personalize that messaging so that you’re only sending relevant information to each and every customer.
Beyond ratings and reviews, you can include personalized, moment-of-open information pertaining to tracking information, rewards points, cart abandonment and more.
Talk to every one of your customers as individuals. Give them up-to-the-second information in their inbox!
You could be creating drag-and-drop content blocks and swapping them out as you choose without having to touch the code at all. Adding Zembula to your existing Delivra email strategy is easy, and we’ve got the technical team to make it even easier.
Zembula is not an ESP itself, but it works with whatever you’re using. Integration is free and supported.
Pricing is based on the number of impressions used with up to 6 million impressions in a year available at the base price.
Now just imagine the email marketing potential of real-time ratings and reviews. Now stop imagining and get going. Contact us to learn more.