Raise Engagement Levels on Your ContactLab Multichannel Campaigns With Ratings and Reviews

As the digital marketing landscape continues to become more competitive, it is increasingly more expensive to attract new customers. This has led to multichannel campaigns becoming the norm for brands across every industry. In addition, increased customer lifetime value and the fact that customers use on average 5.4 channels on a daily basis have made it a necessity. 

Due to the inherent complexity of multichannel campaigns, managing all the different elements is necessary to have a cohesive campaign. Contactlab is a multichannel marketing platform that helps marketers manage and make data-driven decisions to obtain better ROI from their campaigns. 

Zembula gives Contactlab users the ability to make their emails more dynamic so that they can increase their subscribers’ engagement. One of the tools that gets the best results for our clients is the ratings and reviews content block.

Everyone Reads Ratings and Reviews

Ratings and reviews have become a staple of the customer’s decision-making process. It’s become such a massive resource that an entire industry of social media reviewers has emerged. Pick any interest and you’ll indeed find someone reviewing products. That’s because customers place an increasingly high value on what other people are looking to solve the same problems as they are. 

Zembula’s ratings and review content block makes it practical for you to add this engaging user-generated content to your email campaigns. The ratings and reviews content block has the ability to integrate with your user data, that way you can personalize your campaigns to whichever stage your customers are in their decision-making process. This helps you make sure your email subscribers always get the most relevant and updated information delivered to them. 

DIY Integration and Easy to Use Interface

Adding new features to your marketing platform can be a daunting task. At best, it typically involves getting support from your vendor. At worst, it means hiring a team of developers to create a  custom solution for you.

Zembula solves this problem by making integrating our tools into your email campaigns as simple as possible. All you need to do is copy-paste a few lines of code to your email, and you’ll be able to start building emails. 

Our user interface was designed to feel intuitive for anyone who has been building emails for any extent of time. It’s based on a WYSIWYG interface with drag and drop functionality which will fit right into your workflow. 

Click here to set up a call with our email experts to help you find new ways to increase your audience’s engagement with your multichannel campaigns.