Planning for 2023: Top Personalization Tips

Make this coming year your best yet. Email and SMS personalization can literally transform your business. You, the marketer, can become your organization’s rockstar.

And you might be surprised to learn how easy it all can be done.

Our favorite personalization tips for 2023 can be implemented if you’re using Zembula’s proprietary solutions. Our tools unlock your data, allowing you to deeply personalize all of your content. Best of all, it’s easy to set this up, so the personalization happens automatically without you having to tend to each individualized message.

There are some definite keys to lining up a strategy that’s going to deliver head-turning returns. Here are the top personalization tips to make 2023 a banner year.

Get Triggered

A key component of any ongoing email or SMS strategy is triggered responses — those automatic emails or texts that your system sends out following a customer action.

A thank you note following a purchase. A cart abandonment notification and a package tracking link are examples of triggered messages.

Our research indicates that triggered emails have a nearly 40% open rate. But here’s the thing: A deeply personalized triggered email or SMS can be even more effective. We’re talking about addressing each customer by name and showing them a message that’s hyper-specific to them as an individual.

Zembula lets you add personalized content using just a snippet of data code. It allows you to be super consistent without getting overwhelmed.

1:1 Animation

Want to turn heads? Start harnessing your data to create slick animations for your emails or texts. Zembula makes it easy to add personalized animations that engage.

We’re talking about things that will make you stand apart from your competitors — things like personalized animation, product images, or up-to-date loyalty data, for example.

With Zembula’s content builder, all you have to do is connect any data source and easily drop your content into your email template. From there, you can control the content from the platform.

Do More Than Segment

With Zembula, you can use your data to segment AND enrich your content. Most data is used to segment. But if that’s all you’re doing, you’re missing a huge opportunity. Hyper-personalization is the name of the game.

With Zembula, you can set up display rules so that each unique user gets content relevant to them. And you can swap out content on the fly without having to pause campaigns or edit the code.

Now it’s easy to streamline your marketing using Zembula’s campaign management dashboard. Schedule, swap, test, and optimize Smart Banners™ and Smart Blocks™ without having to go into your email template HTML You harvest the data, and then Zembula allows you to automate the process of plugging that data into specific situations.

Ask Your Customers for Their Opinions

If you want to provide the best service, you have to know what your customers want. What’s the most effective way to get that information? It’s pretty simple: Just ask!

Identify a topic that you know an individual cares about, and then ask them for their participation in a poll. But make the results live so that they can interactively see things unfold.

Here’s how you do it: Send your customer an email or text with a live poll. Once they submit their vote, they can see the results on an overlay on your website or within the message itself.

Sounds complicated, right? Actually, it’s not. Zembula brings you the ability to create experiences your customers might not see anywhere else. Zembula lets you create dynamic headers, body content, and footers that update live as your customer opens their message. They’re called Smart Banners™ and Smart Blocks™, and they’re proprietary to Zembula.

Get Ahead of the Game: Start Your 2023 Personalization Strategy Now

Next year’s going to be your biggest year yet. All you’ve got to do is start! Start sending triggered responses. Animate your personalized content. Do more than segment. And engage your customers by asking their opinions.

With Zembula, you attach your data sources and add a snippet of code to your email or SMS template. After that, our AI tool determines the best message for that specific customer, all within a fraction of a second.

If you want to experience real growth in 2023, the key is deep personalization. 

Ready to crush it? Let’s talk!