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Personalized Ratings and Reviews: Are You Including Them in Your Emails?

 In Uncategorized
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If only you could more easily incorporate into your emails the key element that you know drives transactions more than any other – user-generated content, and specifically ratings and reviews.

So many email marketers struggle with including ratings and reviews because email service providers just haven’t made it a realistic process. Who has the time to create HTML email templates and then test them for each browser. It shouldn’t have to be so difficult.

Zembula to the rescue!

With Zembula, you can easily include ratings and reviews using drag-and-drop modular content blocks built and updated with a single snippet of code. And on top of that, Zembula makes it simple to personalize all of your messaging. That way, you’re only sending the ratings and reviews relevant to each individual user’s interests.

review content box

Above all else, Zembula’s solution is simple. No more having to create and test HTML templates. And if you’re using Navis to send you emails in the hospitality industry, getting up and running with Zembula is fast and easy.

The Power of Personalization

Think of how much more effective your emails could be if you could include those critical ratings and reviews in your emails, and also easily personalize each one of your messages.

Have you ever had a product – maybe in a specific location –  that’s received a very favorable rating or review? You’re excited to include that information since you know that it will help to drive sales. But you also know that not everybody on your email list is likely to be interested in that product or location.

What are you doing currently? Likely, you’re just sending the rating or review to everyone on your list.

With Zembula, you can include ratings and reviews without having to manually add them. That means that you can send personalized product recommendations that automatically include reviews for those items.

Zembula allows you to create email images that contain your data. All you have to do is plug those images into your email and then update them in Zembula’s platform as often as you want. And without having to edit the code.

Zembula Platform Ratings and Reveiews

Talk to each of your customers as individuals, and watch transactions soar.

Integrating Zembula Is Fast and Simple

You could be doing more with the data you’re likely already collecting. Zembula can help you to make drastic improvements to your email marketing effectiveness. It all comes down to personalization and including ratings and reviews.

Zembula Ratings and Reviews example

Integration with whatever you’re using to send your emails is free and supported. Zembula’s experts will guide you through the process and be available for whatever questions you might have.

Pricing is based on the number of impressions used with up to 6 million impressions in a year available at the base price.

To learn more, contact Zembula.

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