Not Including Ratings and Reviews in Your Emails? You’re Leaving Money on the Table
As good as you may be at delivering your messages via email marketing, incorporating ratings and reviews is likely the part that trips you up. That’s because having to create and test HTML templates isn’t marketing.
Email service providers have made it far too difficult and time-consuming to consistently include ratings and reviews.
But here’s the thing: If you haven’t figured out a work-around to this common pain point, you’re sunk. Today’s consumers demand user-generated content. And they especially want ratings and reviews. Most consumers trust their fellow consumers far more than what they perceive as sales or marketing.
Here’s the good news. Including ratings and reviews doesn’t have to be such a pain. Zembula has a solution. It allows you to easily add ratings and reviews, and personalize that information so you’re only sending what matters to each individual.
And you can do it all with drag-and-drop modular content blocks built and updated using a single snippet of code.
If you’re using Optimove as part of your email marketing solution, installing Zembula is fast and simple.
Maximize Your Impact With Personalized Emails
Creating hyper-personalized emails will undoubtedly drive transactions.
Consumers want to be treated as individuals. If you harness the data you’re collecting so you’re delivering messaging that speaks directly to the individual interest of each person you’re talking to, it’s no wonder that more sales will follow.
And by far the most effective way to personalize is with ratings and reviews. If you can show a customer a product they’ve already indicated they’re interested in, and you can accompany that product with user-generated content that is going to increase their buying confidence, well, you’ve dramatically increased the chances of a sale.
Forget generic, everyone’s-the-same emails. You can be sending personalized emails instead.
With Zembula, you’ll create email images that contain the data you’re collecting. You’ll cut and paste a single snippet of code – just one time – and after that, you won’t have to touch the code at all.
It’s not just ratings and reviews. You can have that same personalized power with any date that you’re collecting, including rewards points status, cart abandonment notifications, tracking information, and more.
Send Better Emails With Zembula
Getting started with Zembula is easy. You could be including personalized ratings and reviews and more by the time you send your next email.
Integration is free and supported, and Zembula works with whatever email service provider you’re using.
Pricing is based on impressions, with the base real-time price including up to 200 million impressions at a rate of $0.50 per 1,000.
After you’ve integrated Zembula, you’ll have a What You See Is What You Get (WYSIWYG) system that allows you to drag and drop data into content blocks. Gone are your frustrating days of A/B testing and coding templates. Get back to real marketing!
Contact us to get started today.