How To Make Your Web Page Interactive

By now, you’re probably aware that you need to leverage interactive content on your web page. It’s been proven that interactive content creates more conversions and drives higher engagement levels. In fact, 91% of buyers prefer interactive, visual content over traditional static campaigns.

So, okay, you know it’s time to implement interactive content into your brand’s marketing strategy. But how do you start? One of the most crucial tools you have for interacting with potential customers is your website. Why not start there?

Incorporating interactive content into your already existing website is way easier than you may think! We’ve collected a list of 4 simple, effective ways to start leveraging interactive content on your web page today.

Add Dynamic Navigation Elements

Something as simple as adding dynamic navigation elements can make a huge difference in making your website more interactive. Your customers will be enticed to act when you properly leverage arrows, sliders, roll-over animation and more.

Example: SwoonEditions does a great job of using dynamic navigation elements, showcasing the 5 most popular items in each category of their navigation menu. This ever-changing rotation ensures customer’s get eyes on the hottest products.

Incorporate Image Animation & GIFs

Adding GIFs and image animation to your website doesn’t take much time at all, but the payoffs in engagement and conversions can be huge! Modern web consumers are so used to interactive content, we subconsciously expect it at every turn. Keep your website feeling modern by using animated images to draw reader’s attention to the most key elements.

Example: Stuart Weitzman uses animated GIFs and images in every aspect of their marketing strategy. From pop outs on the homepage to their email marketing campaigns, the brand leverages fun interactive images every step of the way. This entertaining approach draws consumers in from the first moment they hit the homepage.

Embed a Zembula Experience

What if you could find a tool that let you combine animated GIFs and dynamic elements easily on your web page? Well, we have good news for you, Zembula’s interactive content platform is created just for this purpose. Embedding a Zembula experience is one of the easiest ways to add interactive content in the form of reveal marketing to your web page, drive specific campaigns and CTAs and analyze your progress while you’re at it!

Example: Our own homepage is a great example of using Zembula’s experiences on a web page. Of course, we wouldn’t be preaching its effectiveness without leveraging it ourselves! The fun Scratch-its, Slide-its and other experiences that fill our web pages call attention to our special offers and other marketing initiatives.

Use Quizzes in your Knowledge Base

Quizzes are a great way to interact with your readers. They allow you to test what information is retained by visitors, gather feedback from your consumers and they’re wildly popular with modern digital customers!

Example: The Elephant Pants utilized a fun quiz in their initial marketing to drive visitors to their Kickstarter. They were able to raise money for their brand and save elephants from poaching with this fun, interactive content approach.

Now that you know how easy it is to incorporate interactive content into your website, get started today and watch your conversions and engagement grow!