Make Your Email Automations on Goolara More Effective by Adding Ratings and Reviews

Email automation is an innovation in email marketing allowing marketers to improve the customer experience dramatically. Customers no longer have to receive dozens of unrelated email blasts that they will eventually end up ignoring. Instead, with automations, they can get exactly the information they want to be delivered to their inbox. This ability to send more relevant content translates into higher open rates and better sales numbers. 

Goolara is a platform that helps companies who need an enterprise-level solution get all the functionality they need at a much more affordable price point. Goolara includes most of the security and deliverability solutions that businesses that send massive amounts of emails need. However, it doesn’t include some of the capabilities that more feature-rich platforms have.

Zembula helps you add more to your email marketing toolbox to help improve the impact of your automations. One of the tools our users implement first is the ratings and reviews content block.

Ratings and Reviews Are the Most Effective Way to Grab Your Customer’s Attention

One of the biggest challenges email marketers have is keeping their customers’ attention for an extended period. Customers are bombarded by thousands of messages across social media and usually have cluttered inboxes. It’s why delivering the most relevant content to help them decide to buy is paramount. 

Ratings and reviews are among the most searched for types of content by customers with high buying intent. That’s because ratings and reviews help them find unbiased opinions on your brand and information they may not normally find easily.

Zembula helps you combine the power of personalized content with user-generated ratings and reviews on your email campaigns. By doing this, you make sure your user-generated reviews have more visibility and you improve your customer’s experience by sending them the content they want. 

Add Powerful New Functionality Without a Complicated Setup Process

Adding new functionality to your email marketing typically implies migrating to a new platform or hiring a developer to build something for you. The problem with both of these approaches is how much they cost and how long they take to implement. 

Zembula makes it easy for you to add powerful new features quickly and in a way that will make sense for your budget. 

To add all of our features to your Goolara email marketing suite, all you have to do is copy-paste a few lines of code to the body of your email, and you’re all set. 

Click here to schedule a call with one of our email experts so we can help you find new ways in which to improve the effectiveness of your automations.