Make 2023 The Year Of Your Loyalty Program

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A lot of brands devote time to getting new customers. It makes sense. To grow your business, you want more people buying your products and services. However, what you don’t want to do is focus on new customers so much you forget your current customers, especially your most loyal ones.

Loyal customers are the bedrock of your business success. They come back to you and buy more often, and when they do, their purchases tend to be larger compared to new customers. 

So, you want to do everything you can to ensure your most loyal customers are happy. One way to do that is by building up your loyalty program, and Smart Banners™ can help.

Here’s where to focus on your loyalty program in 2023.

Technology makes it easy

Today, there are tons of apps, programs, and tools to help your company build and get the most out of a loyalty program. It doesn’t take much. The smallest mom-and-pop shops and solopreneurs can have loyalty programs, so why can’t you?

With a loyalty program in place, you can do a lot more to track your members’ interests and create personalized emails and offers for them. After all, who doesn’t love to surprise and delight customers? You can do it with a well-run loyalty program.

Stay in touch

If you already have a loyalty program and want to optimize it to make the most out of your emails, there’s one easy place to start: your loyalty campaign. 

Thrive Loyalty

All too often, brands send a welcome email to their loyalty members and then disappear, never to be heard from again. Research shows customers want to hear from you. Staying in touch with your most loyal customers is good business sense, and Smart Banners™ can help you do it

Think about the types of emails you can add to your loyalty campaigns. Here are a few examples:

  • Regular points, rewards, or miles updates included in a monthly (or quarterly) member’s update email
  • Special sales or VIP events for loyalty members
  • Post-purchase emails that show members how close they are to the next tier, level, or reward
  • Points or rewards redemption emails when customers hit that level
  • Personalized product recommendations based on their past purchase behavior
  • Special rewards events, such as a weekend where any purchase is worth double or triple points
  • Bonus rewards such as a coupon, discount, or extra points added to their account
  • Birthday emails or emails on the anniversary of when they joined your loyalty program

When you take a step back and look, you can see there are a bunch of emails you can send, all related to your loyalty program. And, if you’re already sending out many of these types of emails, you’re on the right track. Take a look and see what you can do to optimize your loyalty emails.

Something else you want to consider as you’re sending out your loyalty emails is personalization. 

Focus on more personalization

According to research from Forrester, marketers are looking to focus on “localized, loyalty-based efforts.” That’s great news for your brand because personalizing your loyalty program emails is easier than ever. 

Here are a few ways to do it:


Knowing where your customer lives means you can get hyper-localized in the loyalty emails you send. It’s especially beneficial for travel-related brands because you can send loyalty emails that target location and weather.

In the above example, the email notifies the member about their points and highlights places they can use to use those points. If it’s cold in New York City, gently reminding your customer it’s warm in Miami could help provide the motivation they need to cash in that rewards ticket. 

Real-time updates

One thing that can frustrate your loyalty rewards members is they won’t always know how many points or what level they are at unless they log into their account on your site. That’s an extra step that a lot of people just don’t want to take. 

You can change that by having real-time updates in your loyalty emails. Using animation and images, your rewards members will get the most up-to-date information about their loyalty rewards every time they open their email. You can also use Smart Banners™ or Smart Blocks™ to display their rewards status on every email you send, from your weekly newsletter to triggered transactional emails.

Improve sign-ups

Another way to use Smart Banners™ effectively is to drive signs up to your loyalty program. Add a banner to new reader emails that encourages them to signup; you may even sweeten the pot with some bonus points for doing so.

The above example is just one way to encourage those on your list to sign up and become part of your program.

Your most loyal customers want to hear from you

Make sure you don’t forget about them. Focus on making your loyalty program something that improves the customer experience and rewards them for sticking with you for the long term.

Interested in learning more about how you can use email to improve your loyalty program? We’ve got a webinar for you!

Check out our recent webinar: How To Actually Get Value From Loyalty in Email Marketing. In it, you’ll learn how to use your loyalty data to do more and improve your customer experience.

Click here to watch.


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