Lessons We’ve Learned This Year
The end of the year is always a great time to reflect on the year past: what you liked, what you didn’t, and the lessons you’ve learned from another trip around the sun. We’ve grown and learned quite a bit this year at Zembula and thought we might share our top 2016 lessons with you!
The Growth of video marketing
Video marketing has played a huge role for most top companies for a while now. The explosive growth of Youtube, Periscope, Vine (RIP), and Facebook video as well as Snapchat and Instagram stories has made headlines for several years, but with companies taking advantage of the platforms for everything from the Olympics to the Election, 2016 was officially the year of the video. We wrote this piece about how we believe it will be one of the biggest trends for 2017. Check it out and get a jump start on your new year!
What you need to know about chatbots
Machine learning, AI, chatbots– If these sound like sci-fi, you haven’t been paying attention! Chatbots are not the future, they’re already in use (and you may not even realize you’re talking to one). If you’re not sure what they are and how to use them, check out this great article we published earlier this year.
Election marketing lessons
Our top marketing lesson from 2016? Emotions are ruling right now. As we can see from the US and UK elections, forget logic; if something can tug on your heartstrings and make you feel, you’re much more likely to respond. Forbes did a great take away from Election 2016, with their top lessons marketers can learn, and Sparkflow rounded up the best lessons from the ultimately successful and non-traditional Trump campaign.
Interactive content improves CLV
If you haven’t already gotten on board the interactive content train, 2017 is a great year to start. Interactive content has been profiled by many people in the past couple of years, and it is shaping up to look like the way of the future from here on out. Are you already on board and just need help pitching it to your boss or team? We’ve got a nice little statistical round up for how interactive content improves customer lifetime value.
What top marketers thought about 2016
Last but not least, there was some very topical advice about marketing from industry thought leaders that really resonated with us this year. Scott Salkin, CEO of Allbound, mentioned that “…2016 has been the ‘Year of the Customer.’ It’s been fun and refreshing to see people connected with people again, focusing on brand personality and relationships.” We sincerely want 2017 to continue this trend, as one of our personal mantras is that our brand should be as personable, personal, and customer-focused as possible. If you listen to no one else, make sure you listen to these guys. They know what they’re talking about.
We learned so many great lessons this year, from so many sources. What were your favorite articles? Let us know in the comments!