Kentico + Zembula = Next-Level Email
If you’re a marketer and you want to pick just one thing to focus on improving, make it this: Send better emails.
It’s just that simple. If you’re serious about growing your business, you’d better be serious about your email marketing. The bottom line is that better email means better business.
So how do you do it? Include more ratings and reviews!
We know what you’re thinking: Ratings and reviews are such a pain to incorporate. The code, the templates, the testing… Who can keep up? None of the email service providers make it easy.
Zembula soothes that pain point by giving you the power of real-time ratings and reviews with drag-and-drop modular content blocks built and updated using a single snippet of code.
And if you’re using Kentico to send your emails, you could be up and running with Zembula in no time. Installation is simple.
Incorporate Real-Time Ratings and Reviews Into Your Kentico Emails
Zembula allows you to create email images that contain live data. So not only can you easily include ratings and reviews in your emails, but you can update the information at any time. So no longer does hitting send mean your messaging is complete. You can update all the way up to when the end user opens their email.
Say an important review just came into one of your social media accounts but you’ve already sent that day’s scheduled email. Now you can add that review, and anyone who’s not yet opened that email will see the new update. Even if they had opened their email, the new review would be there if they ever returned to that message.
Beyond that, you can personalize your messaging. So that example review can be shared only with the people to whom it matters.
No more bothering your customers with messages that aren’t relevant to their interests. No more segmenting. Talk to each of your customers as the individuals that they are, and research shows that you can increase transactions by six times!
And beyond ratings and reviews, with Zembula you can personalize things like rewards or loyalty program points, tracking information, cart abandonment notifications, location data, behavioral data and much more.
Getting Started With Zembula Is Simple
You could be creating drag-and-drop content blocks that are snippets of code in no time at all. Once you paste those snippets one time into your email template, you’ll be able to swap out content as you’d like without having to touch the code at all.
Zembula has a technical team to walk you through the entire process. It’s all very straightforward and easy.
Pricing is based on the number of impressions used with up to 6 million impressions in a year available at the base price.
Consider the marketing potential of personalized messaging that includes real-time ratings and reviews. Zembula makes it possible, and getting started with Kentico is easier than you might think.
Contact us to learn more.