Keep Your Audience Engaged for Longer on Your Benchmark Email Campaigns With Ratings and Reviews
Email is one of the most effective tools for marketers persuading audiences to take action. That’s because today’s email service providers give marketers the tools to customize the user experience.
However, all these tools are rendered useless if the content you present isn’t relevant and doesn’t drive engagement. In other words, email subscribers are humans that want to consume content that is useful, interesting, and engaging to them.
Benchmark is an email service provider that makes it easy for marketers to create campaigns with multiple automations to focus on creating engaging content instead of programming on an application.
Zembula expands the tools available to Benchmark users, helping to create content that captures their audience’s attention and keeps them engaged. Essential amongst these tools is the ability to integrate user-generated ratings and reviews.
Ratings and Reviews Help You Drive More Sales
User-generated ratings and reviews are some of the most powerful tools that marketers have to drive sales. To see their effectiveness, go to Amazon and notice how prominent the ratings and review section is on the website. Additionally, it’s been shown that products that have more reviews sell more than ones that don’t have any.
This behavior can also be seen on other websites, too. It’s just one reason why most brands, both B2C and B2B, rely on ratings and reviews to drive more sales.
Zembula lets you add ratings and reviews directly to your email campaigns so you can send this information directly to your customer’s inbox. Our ratings and reviews content block integrates with your customer data so you can create personalized campaigns. Additionally, the information updates in real-time when your customers open their email.
These features help you deliver the most relevant and updated content to your audience so that each time they open your emails, they know they’ll be getting something they genuinely care about.
Copy-Paste Integration and Streamlined User Interface
To add Zembula’s features to your Benchmark campaigns, all you have to do is copy-paste a few lines of code to your emails. Once you have done this, drag and drop your way to data driven content blocks for your emails.
No need to call your IT department or learn or how to use new software.
Click here to set up a call with one of the email experts so that we can help you explore the possibilities of what’s possible with Zembula added to your email campaigns.