Interactive Marketing Tricks for the Savvy Marketer

Every marketer with internet access knows that interactive marketing is key to their brand strategy! You’ve surely come across statistics like the fact that 93% of marketers agree that interactive content is effective at educating its buyers. So, you’re ready to tackle interactive content for your own marketing strategy. But how?

Check out these 4 interactive marketing tricks:

Keep it Engaging

Modern customers demand to be entertained. How can you ensure your marketing is engaging and keeps them coming back for more? Interactive content provides the perfect vehicle for engaging messages. In fact, interactive content drives 2x the conversions as static content!

Think about the three E’s: Engagement, Entertainment, and Evangelical Customers. Providing content that is interactive and offers a chance for your audience to engage with your message means your customers will be entertained. Entertained recipients are more likely to become evangelical customers, spreading your message to their friends and family.

Make it Personal

You’re remiss as a marketer if you’re not considering personalization in your strategy. In today’s media-saturated world, consumers expect marketing messages that speak directly to them. By considering personalization, you’re able to craft campaigns that capture attention and stand out in the crowded inbox or social feed.

Let’s look at email as an example of interactive marketing tricks. Personalized emails carry transaction rates that are 6x higher than static emails! Make sure you’re getting a piece of that engagement pie, and think of simple ways to incorporate personalization into your marketing today.

Reveal the Deal

So, interactive content is the wave of the future. Nearly every marketing agency is implementing some sort of interactive digital content campaign. What’s the next innovation to push us marketers into new uncharted territory? Here at Zembula, we believe the next trend is Reveal Marketing. So what is it? Well, Reveal Marketing is a special kind of interactive marketing that requires the recipient to interact in some way with your marketing initiative to reveal a hidden portion of the message or deal.

So we know what it is, but why does it work? Reveal Marketing is based on 6 proven psychological principles that drive customers to interact. This marketing psychology utilizes things like Curiosity and Fear Of Missing Out to drive higher engagement levels and ensure your recipient remembers the messages you’re serving them.

Take it Onto Your Landing Pages

One of the simplest ways to work interactive content into your marketing plan is to incorporate it into your landing pages! There are countless ways to do this, limited only by your imagination, the time you have to execute your project, and your budget. From grand scale marketing initiatives that require an agency to build a completely interactive landing page, like Software Advice’s interactive quiz, to a simple collection of GIFs on your landing page, like the creative firm Giant Ant, interactive content converts!

The last of our interactive marketing tricks, Reveal Marketing, can come in handy here too! At Zembula, we make it easy to incorporate interactive content onto your landing pages with our embeddable experiences, like Scratch-it or Slide-its. Take the stress out of creating landing pages today and stick with an interactive content approach that is guaranteed to drive conversions.

Now that we’ve explored some of the best interactive marketing tricks, you’re ready to get started on your next interactive marketing campaign today! For more inspiration, check out our Resources page, which is packed full of actionable knowledge about interactive content to inspire you.