Increase the Value of Your Email List With Your CakeMail Campaigns Using Ratings and Reviews

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Even though email is one of the oldest web-based communication channels, it’s still as relevant for marketers today as it was 30 years ago. Email is still one of the marketing channels with the highest ROI. It’s estimated that for every $1 you invest in email marketing, you get $38. This kind of return is rare in the marketing world. 

CakeMail is a platform that gives its users all the necessary tools to make sure they can take the actions required to get a healthy ROI from their email list. Features include segmentation, automation, and user analytics.

Zembula gives CakeMail users additional tools to capture their subscribers’ attention and stand out from their inbox clutter. One of the tools that get the best results for our clients is the ratings and reviews content block.


Everyone Reads Product Ratings and Reviews.

Ratings and reviews have become so commonplace it’s become a whole industry on its own. You can pick just about any product or service, and you’ll find dozens of reviews by professional reviewers on YouTube or some other social media channel. 

The reason for this is everyone reads ratings and reviews. Studies have shown that over 91% of all online consumers read ratings and reviews to educate their purchasing decision. Products that have more reviews tend to sell more than ones that have none or few.

Zembula gives you the ability to add ratings and reviews directly to your CakeMail campaigns. Our content can integrate with any of your customer data – not just ratings and reviews. This way, you take advantage of the attention-grabbing power of user-generated ratings and reviews combined with the ability to personalize your campaigns. 

Everyone Reads Product Ratings and Reviews.

Adding new features to an email marketing platform is something most marketers tend to avoid. That’s because it usually implies working with a team of developers that need to build a custom tool just for you. It gets expensive and takes time away from what will make a difference for you, finding innovative ways to engage your audience.

Zembula Ratings and Reviews Modules

Zembula solves this problem by making it simple to add new features to CakeMail. All you have to do is copy-paste a few lines of code to your email, and you’re done. You’ll be ready to start building emails with Zembula’s content blocks. 

From a workflow perspective, Zembula is designed to be powerful yet intuitive. You won’t have to dramatically change your current email creation workflow or spend any time learning how the new platform works. Using Zembula will feel second nature if you’ve been using CakeMail or any other email service provider. 

If you want to explore the different ways adding ratings and reviews can help you increase the value of your list, click here to set up a call with our email experts.

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