Increase the Impact of Your Personalized Campaigns on Apsis with Ratings and Reviews
Today’s consumer isn’t satisfied with generic email blasts anymore. They expect the brands that they choose to trust with their email addresses to send them interesting, well-developed, and above all, relevant content to their inboxes.
Apsis has developed a platform that has everything you need to build and manage personalized campaigns while at the same time making it easier to manage the massive amount of information that personalized campaigns generate.
Zembula is the perfect complement to Apsis’ email capabilities since it gives you additional tools to help you create engaging and relevant content in a way that makes sense for your budget and workflow.
Ratings and reviews are the keys to conversions.
User-generated ratings and reviews have become essential tools for brands to help educate their customers. Since other users generate the content just like them, customers tend to trust this information. Ratings and reviews have become such an integral part of a customer’s decision-making process. It has generated an entire industry to be created to cater to this need for information. All you have to do is do a quick google search to see the number of professional reviewers available across the different social media platforms throughout every imaginable retail segment.
Zembula gives you the ability to add personalized ratings and reviews to your email campaigns. Additionally, the information that your email subscriber receives is updated at the time of opening the email. This functionality makes sure that your customers get the most recent personalized details so that you can help them move forward in their decision-making process.
Integrate new functionality without the need to call your IT department
Adding new functionality to a platform is usually not even considered by most marketers due to the complexity and cost of the project. Zembula solves this by making it easy enough that anyone can integrate the functionality. All you need to do is add a few lines of code to your email, and you are good to go. No need to call your IT department.
Also worth mentioning is that the Zembula user experience is based on a WYSIWYG drag-and-drop interface. If you’ve been creating email campaigns for any extent of time, our interface will feel very familiar, and you won’t have to spend any time at all reading the documentation.
Click here to set up a free call with our email experts so that we can find new ways to increase the impact of your personalized email campaigns.