Including Ratings and Reviews Is the Best Thing You Can Do for Your Maxmail Emails

You probably already know that email delivers the highest return on investment for marketers. According to a study by VentureBeat, email can deliver $38 in ROI for every dollar spent. So you should be doing everything you possibly can to maximize your email’s effectiveness. 

You probably also already know that the biggest way to do that is by including user-generated content like ratings and reviews in your emails.

The problem, of course, is including those important drivers is so difficult. None of the email service providers have done enough to relieve this pain point for email marketers. Too much time having to create HTML templates. Too much testing for each browser. Who’s got the time?

Great news! Zembula has an answer. Using Zembula, you can easily include ratings and reviews, and you can make all of the information that you’re sending real-time.

Better yet, Zembula lets you do it all with drag-and-drop modular content blocks built and updated in their platform. Just add them using a single snippet of code. And if you’re already using Maxmail by Cybercom, you’re only a few easy steps from being up and running.

Update Your Emails Even After You’ve Sent Them

Let’s say a new review for one of your products comes in, but you’ve already sent that day’s email newsletter? With Zembula, you can still add the review – or any other data – to your message even after it’s sent. 

Zembula lets you create email images that contain live data. And you can update those images whenever you want. The end-user will see only the most up-to-date content whenever they open your message.

On top of that, you can easily personalize all of your messaging so that you’re only sharing relevant content with each individual customer. So it’s not just ratings and reviews. We’re talking rewards points, tracking information, cart abandonment notifications and so much more. You can effectively use all of the data that you’re probably already collecting.

Easily Step up Your Email Marketing With Zembula

So many consumers make their purchasing decisions exclusively based on ratings and reviews. You might do that yourself. So if you’re not including them in your emails, you’re definitely missing out on transactions.

Send personalized, moment-of-open emails that include ratings and reviews, and you’re going to drive more business. It’s really that simple.

And now you can do all of that easily with Zembula. Integration with Maxmail is simple. 

To learn more about how Zembula can increase your email marketing effectiveness, schedule a demo with a Zembula expert.