Improve Your Customer Experience by Adding Ratings and Reviews to Your Dynamic Yield Campaigns
Customers today have higher expectations from the brands that they choose to trust. They expect brands to share content that’s relevant to them. This means customers are no longer interested in email blasts or generic messaging. They want to feel that the brand knows and cares about them.
For this reason, marketers are shifting from a transactional approach to a more holistic perspective when it comes to the customer journey. This means brands today look at the complete experience they create for their customers.
Dynamic Yield is a marketing platform that helps marketers shape their customer’s experience more efficiently by having a complete view of how every aspect of your campaign impacts the customer.
Zembula gives Dynamic Yield users more tools to shape how the customer experiences their email marketing campaigns. One of the most powerful resources that Zembula brings to the table is the ratings and reviews content block.
Customers Want to Trust Your Brand, and Ratings and Reviews Help You Accelerate That Process
Ultimately, the reason why a customer chooses your brand over your competition comes down to trust. So in a way, everything we do as marketers is to share all the different reasons why customers can trust our brand and how that translates into our products solving their problems.
However, it takes time for customers to reach the point where they can trust our brand. This is where ratings and reviews come in. User-generated ratings and reviews can give your customers an unbiased opinion of your products. Since the recommendation comes from a third party, customers are more likely to accept it.
Zembula helps you add ratings and reviews to your email campaigns. This way, you combine the trust-building potential of ratings and thoughts with the high visibility of email marketing.
Our ratings and reviews content block can integrate with your customer data. This way, you can make sure you always send the most relevant content and improve your customer’s experience.
Copy-Paste Integration and Intuitive User Interface
Expanding the capabilities of your Dynamic Yield email campaigns is a simple process. Copy-paste a few lines of code to the body of your email, and you are ready to start adding ratings and reviews to your emails.
Our user experience was designed to be intuitive and familiar for every marketer. This way, creating your Zembula enhanced emails doesn’t force you to change your workflow, and you focus on creating engaging content for your customers.
Click here to schedule a call with our email team to show you all the different ways in which Zembula can help you improve your customer experience.