Improve Your Community Engagement by Adding Ratings and Reviews to Your Email Campaigns on Higher Logic

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Building authentic engagement with your community is one of the most critical elements of building a relevant brand today. Customers are no longer responding to random email blasts unrelated to how they want to connect. Customers want to build a relationship with the brands they buy from and to do this, your messaging needs to be relevant. 

HigherLogic is a customer engagement platform that helps you build your community’s relationship with your brand. This way, you can have customers who later work as brand champions and share your products with others with the same interests.

HIgherLogic ESP

Zembula makes your HigherLogic email campaigns more effective by giving you more tools to help you stand out and increase the visibility of your messaging. 

People Care About What Others Have to Say About Your Brand

As humans, we care about what others in our same situation say about the problem we’re trying to solve. It’s one of the reasons why social media is as attractive as it is, and it’s also the reason why ratings and reviews have become such a sought-after resource for customers. 

Zembula helps you send personalized ratings and reviews directly to your customer’s inbox. This way, you can make sure and know exactly how many of them are seeing this information. Because significantly less of your customers will take the time to navigate your website or look on social media for reviews on your brand. 

Our ratings and reviews content block integrates with your customer data and updates in real-time from their inbox. This makes sure that you only send relevant and updated content so they can trust that your emails are always valuable. 

DIY Integration Process and Intuitive User Interface

Adding all of Zemubula’s tools to your Higher Logic email campaigns is a simple process. We provide you with a few lines of code that you copy-paste into the body of your email, and you’re all done. 

Once you are done with the installation, you can begin dragging and dropping content blocks to create engaging email content that stands out in your customer’s inbox. 

If you’re ready to explore all the different ways in which Zembula can help you improve your community’s engagement, click here to schedule a call with one of our email experts. 

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