Improve the ROI on Your Loyalty Programs on Givex by Adding Ratings and Reviews to Your Emails

B2C businesses, whether brick and mortar or online, depend on keeping customers long-term. That’s because the cost of finding and acquiring new customers is so much higher than encouraging repeat buyers.

With competition tough across every segment, non-digital marketing is becoming less effective, and paid digital channels have increased their price. For this reason, it makes sense to keep the customers you have and give them incentives to keep on shopping with you. 

Loyalty programs are one of the most effective ways for retailers and B2C businesses to keep their customers engaged and increase their lifetime order value.

Givex is a platform designed to cater to every need a company may have when creating loyalty programs. And one of the critical aspects of running a loyalty program is being able to communicate constantly with your customers, that’s where email comes in.

To this end, the effectiveness of your email communications will directly impact the results you get from your loyalty programs. Zembula helps you make dramatic improvements to your email campaigns by adding various tools to increase your customers’ engagement and response. One of the tools that our users have success with is our ratings and reviews content block. 

Your Customers Can’t Help Reading Ratings and Reviews

Ratings and reviews are, without a doubt, one of the most potent drivers of online sales. We can find a great example of their effectiveness on Amazon. On this massive platform, it’s very common to find that the products that have the most amount of reviews are the ones that sell the best. 

The reason why this happens is that customers trust what other customers have to say about your brand more than they trust your brand’s communications. Ratings and reviews are perceived as unbiased since they come from a neutral third party. 

Zembula makes it easy to make the most out of your ratings and reviews because you can add them to your email communications. 

Our ratings and reviews content block does much more than adding a static image. It integrates with your customer data so you can create personalized recommendations that update in real-time directly from your customer’s inbox. These features ensure that you always send the most relevant and up-to-date content to your customers. 

Simple Installation Process and User-Friendly Interface

Adding to Zembula’s capabilities to Givex is a simple process. Copy-paste a few lines of code that we provide in the body of your email, and you’re all set. 

Our user interface is based on a WYSIWYG interface with drag and drop functionality, immediately familiar to anyone who has used email marketing software. 

If you’re ready to explore all the different ways Zembula can help you improve the results from your loyalty campaigns, click here to schedule a call with one of our email experts.