Improve the ROI on Your Cross-Channel Marketing Campaigns on Aprimo With Ratings and Reviews

Posted April 27, 2021

Cross-channel campaigns are unique because they allow you to follow your customer’s journey from beginning to end. The challenge with these campaigns is finding ways to organize your customer data and take focused marketing actions that impact the conversions.

Aprimo is a marketing platform that allows you to centralize your customer data to track and act upon your customer’s actions throughout every stage. Aprimo has multiple messaging capabilities, including email.

Zembula allows you to add ratings and reviews to Aprimo’s email functionality so that you can get higher conversions from your cross-channel marketing campaigns.

Most of your customers expect to see ratings and reviews.

User-generated ratings and reviews have become the defacto tool for customers who are in the process of deciding whether they’ll buy from your brand or the competition. That’s because customers value online ratings and reviews as much as they love recommendations from friends and family. In other words, customers are likely to value the ratings and reviews section of your website even more than your marketing content.

A prominent example of the power of ratings and reviews can be seen on Amazon. On Amazon, products that have more reviews sell more than products without reviews. And due to the widespread influence of Amazon, this behavior can be observed in individual brand stores.

Zembula gives you the option to add ratings and reviews that can directly integrate your customer data into your email campaigns. This powerful functionality allows you to send personalized ratings and reviews to your customers. Additionally, the data is updated directly in their inbox at the time of opening their email. So they don’t have to click through and navigate on your website. In other words, you get to improve the deliverability of the information that you send them.

Copy-paste integration and user-friendly interface

One of the main challenges to adding additional functionality to your email service provider is that it usually means hiring a developer to create a custom development. Zembula solves this by making it incredibly simple for you to integrate our powerful functionality. All you have to do is copy-paste a few lines of code into your email, and you will be ready to start adding ratings and reviews to your campaigns.

Additionally, our user interface is based on a WYSIWYG drag and drop functionality that is very familiar to anyone who uses email services—no need to invest hours into learning how to use a new system. With Zembula, you can start building your email in minutes.

If you’re ready to explore how much your cross-channel campaign’s ROI can improve, set up a call with one of our email experts here. We’re looking forward to working with you.

JJ Monzon

JJ Monzon is a content writer at Zembula. When he's not writing about email marketing, you can find him playing with his kids, making weird loud noises (he's a musician), or rolling around on the floor with his friends (he does Jiu-Jitsu).