Improve the relevance of your Association’s email communication with user-generated ratings and reviews
Email is an incredibly flexible communication method and has applications in just about every type of organization. Due to its flexibility and effectiveness, specialized email platforms have been developed over the years to cater to each user’s specific needs. Among these particular groups of users, we can find associations.
Associations have needs that are different than what an eCommerce or b2b business has. For that reason, ACGI developed a specialized association management platform that utilized email at the core of its communication functionality.
Zembula helps association management teams expand their email communication tools’ capabilities by making it easy to add user-generated ratings and reviews.
User-generated ratings and reviews increase your relevance to your audience.
Ratings and reviews have become a staple of online communication when it regards products and services. And that’s because user-generated content inspires confidence in your users in a way that your content simply can.
That is why, if you go back to the early days of the internet, one of the most engaging forms of content was forums. These were repositories of user-generated content that people started to use to inform their purchasing decisions. The evolution to the forums of old is the user-generated rating and review.
Ratings and reviews have become prevalent in most websites, from Amazon to small niche retailers. They all feature this area so that your customers can express their views on the product or service you offer.
From a strictly practical point of view, ratings and reviews are the fastest and easiest way to add a significant dose of relevant content to your emails, and Zembula gives you the option to easily and quickly add them to your ACGI communication campaigns.
Add new features without complicated developments.
One of the main reasons users stay away from adding additional features to their email service provider is that it typically requires you to hire a team of developers to build a custom build. With Zembula, all you need to add user-generated ratings and reviews is copy-paste a few code lines, and you’re all set.
Zembula gets you going quickly by also making sure that your user experience is intuitive. Our WYSIWYG editor makes it easy for you to design your email and choose where you want to feature the ratings and reviews—no need to read any manuals. Just drag and drop.
If you’re ready to find new ways to engage your association, set up a free consultation with one of our email experts, and we’ll show how Zembula can help you reach your goals.