Improve the Open Rates of Your Automated Email Campaigns on Optimizely With Ratings and Reviews

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Automated email campaigns sent based on customer actions are the norm today for most industries. That’s because they make it easy for marketing teams to be consistent with their messaging. The problem can often be the complexity in setting up these campaigns, as they require more planning than simple email blasts or newsletters. 

To simplify the automation process, digital marketing suites like Optimizely give their users template-based email setups. This way, marketers can focus on their customers instead of on learning a complex system.


Zembula helps Optimizely campaigns be more effective by adding additional features that aren’t included natively. The main benefit of Zembula’s feature set is that its tools can help you improve your open rates. And since the higher the available rates, the better your campaigns will perform. 

Everyone Likes Reading Ratings and Reviews.

Customer behavior studies have reported that over 91% of all your customers read ratings and reviews. This means if the recipients of your marketing efforts have a genuine interest in your brand, then they’ll indeed look for what other people have to say about you—for this reason, making sure that you increase the visibility of your ratings and reviews is a winning strategy.

Zembula Ratings and Reviews example

Zembula makes it easy for you to add ratings and reviews to your email campaigns so your customers receive the content they want directly in their inbox instead of having to go looking for it on your website or social media.

Our ratings and reviews blocks can integrate with your customer data and be personalized. These features guarantee that your list subscribers will always receive the most up-to-date and relevant content in their inbox. 

Add Powerful New Features Without a Complicated Integration Process

The main reason most marketing teams don’t consider adding new features to their marketing platform is how time-consuming it can be. Typically it would require custom development, or you would migrate to an entirely new platform. So you would have to invest your time and budget in trying out something new that you still haven’t proven works for your brand. 

Zembula solves this by making it fast and easy to integrate with your existing marketing platform. To add all of our tools, all you have to do is copy-paste a few lines of code to the body of your email. Once you’ve done this, you can start building email in our drag and drop email editor, which will feel immediately familiar. 

If you want to explore how to improve your automated campaigns, click here to set up a free call with our email experts.

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