Improve the Impact of Your Dada Mail Campaigns With User-Generated Ratings and Reviews
Ever since digital marketing began, it seems like every week, there is a new must-have digital strategy. Novelty is always in high demand by digital marketers and brands. And there’s a good reason for this. It’s because your customers are saturated with information day in and day out. So novelty is a legitimate way to grab their attention.
However, if you look at actual performance from most novel marketing tactics, you’ll notice that they get good results at first, but performance declines over time. So marketers end up endlessly chasing the next big thing to improve their results. The problem is that this never-ending cycle can become exhausting, and it will inherently be hit and miss.
For this reason, savvy marketers keep new tactics in mind and never stray away from the only marketing strategy that works consistently. We are, of course, referring to email marketing.
Dada Mail is an email marketing manager designed to make it easy and inexpensive for website managers to manage their lists. It has a basic feature set that it’s fast and intuitive to use.
Zembula gives Dada Mail users a whole new feature set of tools that they can use to improve the impact of their email campaigns. One of the most effective tools that our users rely on is the ratings and reviews content block.
Just About Everyone Reads Reviews
Studies report that over 91% of all online shoppers rely on ratings and reviews to decide whether or not to buy from a new brand. As you would expect, every brand centered on growth needs to expand its client base. That’s why you see ratings and reviews sections on websites across every vertical. In a nutshell, ratings and reviews make it easier for your customers to decide to buy from you.
Sometimes, the problem ratings and reviews have is customers can have a hard time finding them on your site. If you think about it, your customer has to navigate each of the products they are considering to find the information they need. This is where adding Zembula to your email campaigns makes an impact.
Zembula lets you add ratings and reviews to your email campaigns so that you can take the information your customers are looking for directly to their inbox. Our ratings and review content block can integrate with your customer data so that you can create personalized product recommendation campaigns. This way, your subscribers always get the most relevant and up-to-date information to make their purchasing decision.
Do It Yourself Integration Process
Integrating Zembula into your Dada Email campaign is fast and easy. Simply copy-paste a few lines of code to the body of your email, and you are all set. There is no need for you to call your IT department, so you can start exploring all the possibilities Zembula opens up for your email campaigns in a matter of minutes.