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Improve the Effectiveness of Your Loyalty Programs on Personica With Ratings and Reviews

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Email marketing is the perfect channel to use for your loyalty programs. Email is cost-effective and, unlike ads, lets you decide when to communicate with your subscribers. Nowadays, many marketers managing loyalty programs also go for a multichannel approach. However, email is still at the core of the loyalty program. 

Personica is a marketing platform that focuses on helping marketers in food and hospitality run their loyalty programs. In this industry, making sure you can build a long-term relationship with your audience is key to sustaining growth. 

Zembula gives you a variety of tools you can use to improve the effectiveness of your loyalty programs by letting you increase the engagement of your email campaigns. 

One of the tools with which our users get the best results is the ratings and reviews content block.

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Your Customers Love Reading Ratings and Reviews

User-generated ratings and reviews have become the preferred source of information for customers considering a new product. That’s because they signal to new customers that others have invested in your brand. They also help provide critical pieces of information that they may not have found on your marketing collateral.

A great place to see the effectiveness of ratings and reviews is on retail giant Amazon. On Amazon, products that have more reviews sell more than their direct competition. 

Zembula helps you make the most out of your brand’s user-generated content by making it easy to add them to your email campaigns. With our ratings and reviews content block, you can combine your user data and send personalized content to your subscribers. Also important is the content block’s ability to update in real-time. This way your customer is constantly receiving the most recent and relevant information to help them decide to buy your products.

Your marketing stack with zembula

Add Powerful New Features Without the Need to Call Your IT Department

Even if it means getting significant boosts in performance, most marketing teams don’t consider adding new features to their existing marketing platform. That’s because, in most cases, it involves hiring a development team or migrating to another platform that has the required components. 

Zembula solves this problem by making it easy to add powerful new features to the marketing platform that you’re already using. To add all of Zembula’s features to your email, all you have to do is copy-paste a few lines of code to the body of your email, and you are ready to go. 

Click here to schedule a free call with one of our email experts to explore all the possibilities Zembula opens up for your loyalty campaigns. 

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