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Improve Open Rates and the Effectiveness of Your Email Communications on Granicus With Ratings and Reviews

 In Uncategorized
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Local, state, and federal governments have a constant need to communicate with their constituents. They have unique requirements that don’t make it practical for them to use email communications solutions designed for more traditional types of marketing. 

Granicus is an email communication platform designed to give government agencies the tools they need to make sure email is secure and effective.

Granicus (formerly GovDelivery) esp

Zembula can complement the included tools in Granicus with a whole suite of options to help increase your campaigns’ open rates so your communication is more effective. 

One of our tools with the best open rates results is our ratings and reviews content blocks. 

People Can’t Resist Reading Ratings and Reviews

Ratings and reviews are a very compelling form of providing social proof. They signal to their readers others have used the service they are reviewing and provide valuable information. Social proof is also one of the reasons why social media is so entertaining. Said differently, as humans, we can’t help wanting to know what someone else in our situation has to say about something we are considering. 

Zembula Platform Ratings and Reviews

Zembula helps you use this engaging user-generated content to its fullest potential by making it easy for you to add it to your email communications.  Our ratings and reviews content block does more than add a static image to your email. It integrates with your user data so you can send personalized images with ratings and reviews that will increase the relevance of your email campaigns. 

Simple Installation Process and Easy to Uses Interface

Adding new features to an ESP is not typically an easy thing. It usually means you would have to hire a development team and build you an app to do what you want it to do. This can be cost-prohibitive or simply not practical to do.

Zembula Ratings and Reviews example

Zembula solves this by making it easy to add all of our tools to your Granicus emails. All you have to do is copy-paste a few lines of code to the body of your email and you’re all done. There’s no need to hire any outside help or go through a complex installation process. 

Our user interface was designed with ease of use in mind. It lets you drag and drop content blocks so you can create your emails in a way that’s familiar to other email platforms. 

Click here to set up a call with one of our email experts to discuss how Zembula can help you improve your open rates. 

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