How to Use Personalized SMS to Reach More Customers this Holiday Season

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There’s no doubt email marketing remains the king of marketing channels. It still provides the best ROI and bang for your buck. But an up-and-coming tool you don’t want to ignore is SMS — especially during the holiday season. 

There are plenty of benefits to SMS marketing, including as a way to get customer attention quickly and improve your overall reach. SMS also provides another way to personalize the messages you send to your customers and readers. 

When so many brands are fighting for every eyeball and sale they can get this holiday season, personalization matters more than ever. So we wanted to share a few ways you can use SMS this season to deliver more personalized messages to your customers.

Compliment your holiday emails with SMS

Email and SMS, the choices don’t need to be either/or for marketers. Instead, use them both to complement each other and better communicate with your customers. 

image showing an email and text message the compliment each other

That’s going to give you more channels to reach your customers. And it also allows you to reach customers at their pace. Since nearly all customers open their text messages within a few minutes of getting them, it’s an opportunity to extend message visibility and urgency to your readers.

And think you can’t personalize SMS messages? Think again. You can add multiple screens to each message, featuring different types of personalization, including a link.

Now, let’s look at a couple of examples.

Abandoned cart

One of the best ways to re-engage customers is to send abandoned cart campaigns. Do the same with your text messages. 

But, rather than send a generic text with a link, make it personalized. For example, an abandoned cart message like this also adds a few slides that feature customer ratings and reviews.

SMS messages that lean into carousels give you more options to connect with customers. This example includes a positive review and pulls in the customer’s loyalty data to show how they can use points to reduce the item’s price. 

Make your VIPs feel special

You should pay attention to your more loyal customers year-round, but during the holiday season, it never hurts to go out of your way to give them a little extra love. Trust us, they’ll appreciate it!

SMS makes it easy to connect with your loyalty members in a couple of ways. 

A simple points update can keep customers in the loop about where they stand and how far they are from leveling up.

You can also use a carousel to give your loyalty members updates on their points, special discount coupons, invites to local events, or opportunities to earn more points shopping with you.

Remember, your interactions with customers shouldn’t end once they buy. Ask your loyalty members to leave ratings and reviews and give them a chance to earn more loyalty points.

Package tracking

We all know package tracking matters during the holiday season. So, use your text messages to give your customers another way to track their packages with shipping updates. Start by texting them when their items are ready for curbside pickup.

And you can add another level of personalization, just as you can with triggered email messages. For example, in the last image, this carousel pulls in customer shopping data and suggests a product they might like based on previous purchases.

The personalized links make it easy to track or shop. 

Zembula can help you get more out of your marketing

Finding ways to stand out is getting more difficult. But, with the Zembula platform, it’s a lot easier. We have the solutions, including SMS, Smart Banners™, and Smart Blocks™, that can help you deliver the right message to your customers — personalization at scale. 

Plus, the platform helps you improve your workflows. You don’t need to spend hours tweaking code, testing copy, and calling the IT department. With Zembula, you can drag and drop your way to success with just a snippet of code. We take care of the rest. 

Interested in learning how you can do more with your marketing? Get in touch. We’ll set you up with a demo.

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