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How To Use Personalization in Email to Win More Customers

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Most modern consumers feel overwhelmed by the number of marketing messages they receive by email every day. Bombarded with information and offers, most consumers become desensitized to almost all of the brand messaging they receive.

The antidote to this issue is as ancient as the concept of marketing itself. It all comes down to personalization. Standing out is a matter of one-on-one relationship building. The key to winning more customers is personalizing to the point that each individual person you’re contacting feels like the only person you’re emailing.

But how do you do that? Surely, it’s difficult and definitely expensive, right?

Well, not so fast.

Zembula actually has proprietary solutions that make it fast, simple, and affordable for you to use the data you’re already collecting to send the types of personalized emails that generate real results. It’s what we call performative personalization.

Let’s look at how to use personalization in email and how you can start adding this incredibly powerful tool to your marketing mix.

Personalize Your Loyalty Programs

While rewards, discounts, and special incentives for your loyal customers are great and something you’re likely already doing, offering the same perks uniformly to everyone on your list might result in underwhelming results.

Instead, we can help you capitalize on your data to make a difference. Things like your e-commerce platform, customer browsing history, and email service provider all provide incredible sources of customer information. Then, our tools make it simple to use that data to build unique offers for each of your loyal customers.

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So instead of trying to entice someone with an offer that they may not care about, you can send them something that your data proves they absolutely do.

Zembula’s Campaign Decision Engine empowers you to use your data to segment and enhance your content. You can establish display rules to ensure that each unique user receives the most suitable content. And swap out content instantly without needing to update any code.

That means that you can tailor your loyalty campaigns based on past purchases or browsing history, for example.

Capture Customer Attention by Bringing Your Email Messages to Life

If your messages aren’t moving, they’re dead. It’s really that simple. Remember, today’s consumers have more information forced on them than they can possibly consume. Their default reaction is just to ignore, delete and scroll on.

You’ve got to stop the scroll.

And the best way to do that is to make your messages stand out using personalized animation. Zembula is the first platform that lets you animate your data. Couple this with your creative flair, and the opportunities are boundless.

The novelty of personalized animation is a true eye-catcher for consumers, unaccustomed as they are to seeing such content. Not only does it grab attention, but it also retains it due to the personalized nature of the content.

Leveraging Zembula’s content builder, you merely connect any data source and effortlessly insert your content into your email template. Control of the content remains at your fingertips via the platform. And Zembula’s technology allows you to make those messages move, creating an unforgettable 1:1 animated experience for your customer.

Think of the ways you can integrate this with your existing email strategy. Any piece of information you’re currently sharing with customers can now be animated and tailored to each individual. That’s how you deliver a compelling message that actually drives a transaction.

Personalize Your Ratings and Reviews

Examine a customer’s browsing and shopping habits. Then, send them an email spotlighting a product they’re interested in, along with ratings and reviews for that product.

When a customer sees a product they’ve been considering, accompanied by a positive review from a real person, they are significantly more likely to make a purchase. Consumers trust other consumers. Regularly including personalized ratings and reviews in your emails specific to each customer’s interests is all but guaranteed to spur sales growth.

While you’re at it, think of creative ways that you can incentivize your customers to provide user-generated content. If you get this machine working on both ends, you’ll be close to unstoppable.

Just the Tip of the Iceberg

We’ve only begun to scratch the surface of all that’s possible with email personalization. Zembula can do all this and much, much more. And getting started is as simple as sending us a message.

It’s time to stop doing what everyone else is doing. It’s time to stand out. It’s time to use personalization in email to win more customers. If that sounds good to you, we’re excited about working together.

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