How to Use Message Hierarchy to Maximize Conversions
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Every email marketer is looking for a way to stand out from the competition while getting more conversions.
Conversion measures how effective your email campaign is in terms of desired actions. And as a marketer, it helps you figure out how effective your messaging and calls to action are at capturing attention and getting the job done.
Are people revisiting their abandoned shopping carts or signing up for SMS alerts based on your emails? If not, you may have a problem, which can trickle all the way down to your revenue.
No brand wants that.
But, as getting those actions are increasingly important, they’re more challenging than ever. So how do you find ways to personalize content, stay on message, and boost conversions?
Keep reading.
Streamline the old way of doing things
Conversion rates do more than boost revenue or engagements. These clicks are a vital data point to help marketers figure out what elements of every campaign are most successful and then make adjustments.
But it’s not always easy to figure out what resonates with your readers. To do that, you may turn to A/B tests, which are often manual and time-consuming. These tests require running a lot of experiments, one at a time, to see what sticks.
That makes it hard to move quickly and figure out what to optimize.
So what if there was a better way?
Here’s the good news, there is. With Zembula’s AI-powered Campaign Decision Engine, you can streamline your optimizations and remove manual workflows from your processes. In addition, the Campaign Decision Engine eliminates the guesswork, automatically determining which personalized messaging will resonate most with your list.
That saves marketers time to focus on strategy, allows them to pivot more quickly, and reduces the potential for manual errors.
Show personalized messages at scale
Once inside the Zembula platform, it’s easy to get started. Pick your email templates, hook up your data sources, and include a snippet of code. Then set your data parameters.
Here’s where the magic happens. The Campaign Decision Engine runs through the specific framework and boundaries you’ve set for readers and then determines the highest-performing personalized message to send them through Smart Banners™ and Smart Blocks™. All this is done automatically.
And what’s so beneficial for marketers within this system is you can define a hierarchy of messages to display to customers. For example, you may determine your highest potential for revenue-generating conversions is an abandoned cart notification.
In this case, make a rule that if any customer has an item in their cart, then a personalized abandoned cart Smart Banner™ is the primary display. But, if the customer doesn’t have something in their cart, you don’t have to go back to the drawing board.
Instead, continue to set a hierarchy in the order of your conversion needs. So the next may be browse abandonment, then a loyalty points offer, then a promotional event in their area, and then a shipping notification.
This ensures you always have conversion-focused and revenue-driving personalized messaging in every email you send. And the messages you send have 1:1 personalization, all at scale, without needing hours of coding, testing, and tweaking.
The results speak for themselves
We’ve worked with brands across industries, including Thrive Causemetics, Hat Heaven, City Mattress, and Bully Bunches. And with each, emails featuring personalized Smart Banners™ have increased clicks and conversions compared to emails without them.
Thrive Causemetics saw a 10-17% revenue lift in promotional emails featuring Smart Banners™. And Hat Heaven saw a boost in both click-through rate and email conversions with personalized Smart Banners™.
Smart Banners™ can help your brand do more by increasing conversions through automated personalized messages at scale.
Learn how to do more with Zembula
If you want to see some of the ways Zembula can help you personalize content at scale and help you increase clicks and conversions, check out our recent webinar.
In it, you’ll see how you can create unique and engaging personalization solutions that your readers will love.
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